Natural Beauty
Learn more about Natural Beauty with the experts and editors at Who What Wear.
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I Just Tried This Year's Biggest Lip Trend—These Are My Honest Thoughts
Okay, it's worth the hype.
By Grace Day
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The Experts, Brands and Products That Celebrate Natural Hair in All Its Glory
Your curls will thank you.
By Remy Farrell
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A 54-Year-Old Shares 7 Beauty Products That Make Her Look 10 Years Younger
Um, we need everything.
By Erin Jahns
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This Little-Known Skincare Brand Is Already My Best Beauty Discovery of 2021
My skin is thanking me for it.
By Shannon Lawlor
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If You Want to Make Your Beauty Routine More Sustainable, This Is a Good Start
We've searched high and low.
By Nateisha Scott
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These Are the Clean Beauty Brands That Celebs Swear By for Glowing Skin
From VB to Rosie HW.
By Shannon Lawlor
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Everyone I Know With Great Skin Uses This Multitasking Face Cream
You won't believe the glow it gives.
By Maxine Eggenberger
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We Have Curly Hair—Here Are the 17 Holy-Grail Products We Swear By for Styling
Your new favourites await.
By Jasmine Fox-Suliaman
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9 Under-the-Radar Beauty Brands We're So Impressed By
Time to make room on your bathroom shelf.
By Maxine Eggenberger
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I Was Scared of Face Oils Until I Discovered This £30 One
Emma Stone swears by it too.
By Mica Ricketts
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The Controversial £10 Product That My Friend With Great Skin Uses for Everything
Could it be doing more harm than good?
By Mica Ricketts
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I'm 45, and These Beauty Products Make My Skin Glow Like Crazy
This former model tells all.
By Courtney Higgs
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How to Tell If Your Beauty Products Have Gone Off
It's important to know.
By Shannon Lawlor
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I Swear by This £8 Face Mask When I Have a Breakout
It's a great spot treatment too.
By Mica Ricketts
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These Will Be the 13 Biggest Skincare Trends of 2020
Prepare to embrace natural beauty.
By Drew Elovitz
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Trust Me—These 10 Natural Beauty Products Actually Work
I'm a convert.
By Mica Ricketts