Minimalism
Learn more about Minimalism with the experts and editors at Who What Wear.
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Are You a COS Obsessive? Then You Need to See These 8 Other Minimalist Brands
Time to take note.
By Hannah Almassi
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16 Classic Items You'll Find in a Minimalist's 2025 Capsule Wardrobe
Less is always more.
By Maxine Eggenberger
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7 Low-Key Yet Elegant Outfits Minimalists Will Wear Nonstop in 2025
Simple and classic looks you can rely on.
By Bébhinn Campbell
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie
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I Have Classic, Minimalist Style—Here's How I'm Nailing Party Dressing This Year
Refined but statement.
By Avalon Afriyie
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7 Simple Winter Outfits That Are the Epitome of Timeless
Clean-lined and oh so cool.
By Joy Montgomery
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I Just Assembled the Perfect 9-Piece Minimalist Capsule Wardrobe
Featuring items to suit all budgets.
By Maxine Eggenberger
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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9 Simple Ways to Make Yourself Look Put-Together at All Times
They're pretty genius.
By Maxine Eggenberger
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I'm a Minimalist—9 Fuss-Free Outfits I'll Be Copying This Autumn
Simple, yet so effective.
By Harriet Davey
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These Anti-Trend Luxury Handbags Say "I'm in the Know"
Minimalists, this one's for you.
By Emily Dawes
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5 Anti-Trend Sandals That Were Made for Classy Minimalists
Ready your pedicures.
By Elinor Block
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I've Got Rich-Girl Taste On A High-Street Budget—This Is Where I Shop For Affordable Luxury
Understated Elegance.
By Remy Farrell
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6 Simple Outfits the Coolest Minimalists Will be Wearing on Repeat This Summer
Pared-back perfection.
By Maxine Eggenberger
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7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy but effective.
By Emily Dawes
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I Have Classic, Minimalist Style—5 Cool Brands I'm Shopping in 2024
My new go-to names.
By Humaa Hussain
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Every Fashion Editor I Know Loves an LBD—21 of the Best for Every Budget
A timeless option.
By Sennen Prickett
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I Have Expensive Taste on a Tight Budget—This Is How I Shop Designers for Less
Expert tips inside.
By Emily Dawes
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If You Think Neutrals Are "Boring", These 5 Autumn Outfits Will Change Your Mind
Get ready to screenshot!
By Bebhinn Campbell
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I Just Bought This Elegant Top to Wear With Jeans and I Have Zero Regrets
It's giving rich vibes.
By Hannah Almassi
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Trend Overload Is Out, and the Clean-Girl Look Is In—These 7 Outfits Are Proof
When you see how easy it is to get this aesthetic, you'll never go back.
By Sierra Mayhew
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4 Expensive-Looking Colours Even Minimalists Will Want to Wear
They're too good to miss.
By Florrie Alexander
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We Love This Cool, Affordable Brand Just as Much as We Love Zara
Minimalists, this one's for you.
By Emily Dawes
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Kate Middleton Just Wore the Elevated Coat Style Brit and French Girls Love
The Kate effect strikes again.
By Florrie Alexander
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3 Minimalist Influencers Just Told Me What They Want to Wear This Summer
Purists are going to love this.
By Elinor Block
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These 28 Expensive-Looking COS Items Could Easily Pass as Designer
Luxury on the high street.
By Avalon Afriyie
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The Summer Dresses That Minimalists Will Love
Get ready to take notes.
By Joy Montgomery
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I'm a Fashion Expert, and I Want to Copy These 18 Perfect Outfits
You're welcome to join me.
By Hannah Almassi
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Streamlining Your Makeup Routine Is Easy (as Long as You Know These 6 Brands)
Nobody does lazy-girl beauty better.
By Shawna Hudson