Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I Just Tried the New Victoria Beckham Mascara—These Are My Honest Thoughts
Has VB delivered?
By Mica Ricketts
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This Best-Selling Mascara Is 49 Years Old and Is Still One of the Best
Here's why.
By Giselle La Pompe-Moore
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Byredo Makeup Is Finally Here, and It's Just as Beautiful as I'd Hoped
There's something for everyone.
By Shannon Lawlor
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I'm Convinced This Is Going to Be Autumn's Biggest Beauty Trend
And I'm not the only one.
By Maxine Eggenberger
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There Are So Many New Mascaras Out Right Now—These Are the Ones Worth Your Time
Because who doesn’t want great lashes?
By Shannon Lawlor
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Pat McGrath Labs Debuted the Buzziest Mascara of 2020—See Our Before-and-Afters
Our honest reviews just inside.
By Erin Jahns
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This £12 Mascara Is One of the Best I've Tried, and Celebs Love It Too
It rivals those three times its price.
By Shannon Lawlor
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VB's Go-To Brow Artist Has Launched a Mascara, and I Was One of the First Try It
It means business.
By Shannon Lawlor
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The Contents of This ASOS Insider's Makeup Bag Cost £278—Here's What's Inside
I've got highlighter envy.
By Mica Ricketts
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If I Could Only Use One Makeup Brand for the Rest of My Life, It'd Be This
It's been going strong for 25 years.
By Mica Ricketts
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Margot Robbie's Makeup Artist Is Obsessed With the UK's Best-Selling Mascara
Forget the false lashes.
By Mica Ricketts
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I Haven't Worn Mascara for Months—It's Because of This Lash Treatment
Perfect for any summer holidays you have planned.
By Alyss Bowen
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We've All Noticed This Is the Fashion-Girl Way to Wear Red Lipstick
It'll save you time—trust us.
By Alyss Bowen
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Everyone I Know Is Talking About This £21 Wonder Product
Hooked.
By Alyss Bowen