Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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We Just Tested This TikTok-Approved Mascara Trend—Here's Our Verdict
It's so underrated.
By Grace Day
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I Just Tried a Full Face of Hermès Beauty—These Are the Best Products I'd Actually Buy
Luxury beauty at its finest.
By Grace Lindsay
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I Have Very Sensitive Eyes—These Are the Only Mascaras I’ll Let Near My Lashes
Irritation, be gone!
By Grace Lindsay
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Every Editor I Know Raves About This Brand's Range of Under-£15 Mascaras, so I Put Them to the Test
My honest thoughts.
By Grace Day
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I Just Tried All of L'Oréal's Bestselling Mascaras—These Are the Ones I Would Actually Buy
Voluminous lashes for under £15? Yes please.
By Grace Lindsay
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An Ophthalmologist and a Makeup Artist Just ID'd the 9 Best Mascaras for Ageing Lashes
Bring the flutter back.
By Maya Thomas
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I've Tested Hundreds of Mascaras—These 9 Are All Under £15 and Genuinely Amazing
Level up your lashes without breaking the bank.
By Grace Lindsay
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Next in Beauty Awards 2024: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend
Total eye candy.
By Jamie Schneider
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The Best Tubing Mascaras That Won't Flake Or Smudge, As Tested By Our Discerning Editors
We're hard to please.
By Eleanor Vousden
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A Dior Makeup Artist Just Shared the Simplest Trick to Make Brown Eyes Pop
And it comes Gen-Z approved.
By Grace Lindsay
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I'm a Mascara Snob, But This £13 One Has Become My New Favourite
Worth the hype.
By Eleanor Vousden
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I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for Spring
New season, new makeup.
By Grace Lindsay
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5 Makeup Tips to Know If You're Trying to Disguise Tired Eyes
Simple but effective.
By Shannon Lawlor
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Sensitive Eyes? These 9 Mascaras Will Give You Full Lashes And No Irritation
The experts weigh in.
By Mica Ricketts
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Next in Beauty Awards 2023: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth Buying
Level up your makeup.
By Eleanor Vousden
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Beauty Insiders Can't Stop Talking About Benefit's New Mascara
And you get an exclusive 30% off.
By Florrie Alexander
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Everyone Is Searching for This Exact Makeup Look Right Now, and It's So Timeless
And wearable, too.
By Eleanor Vousden
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest Thoughts
Zara saves the day once again.
By Mollie Burdell
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Of the 40+ Mascaras I've Tried, These Are the 15 I'd Recommend
The best of the bunch.
By Eleanor Vousden
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I'm a Beauty Editor, and I Love Boots—This Is What I Always Buy There
The affordable beauty products I swear by.
By Mica Ricketts
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10 Affordable Makeup Brands That Are as Good as Their Expensive Counterparts
A beauty editor's favourites.
By Grace Day
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I've Been Waiting Years for This Mascara—It's Best for Natural-Looking Lashes
It's the ultimate all-in-one.
By Shannon Lawlor
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If It's Full Lashes You're After, These 11 Mascaras Are Worth Your Attention
We're talking mega volume.
By Shannon Lawlor
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10 Super-Effective Curling Mascaras If Your Lashes Are Stick-Straight
These formulas won't fall flat.
By Erin Jahns
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I've Used the Same Mascara for 10 Years—Could This New Formula Tempt Me Away?
Skincare-infused makeup lovers, this one's for you.
By Maxine Eggenberger
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These 12 Mascaras Actually Make Short Lashes Look Longer
Trust me—I've tried them all.
By Vanese Maddix
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I've Tried So Many Waterproof Mascaras, But These 15 Are the Best
Ready for any weather.
By Keeks Reid
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I'm Done With Overhyped Beauty Products and Can Personally Vouch For These 19
Tested and approved by me.
By Kristen Nichols