Investment Buys
The best shopping picks in Autumn/Winter 2025 for investment buys, compiled by our editors to help you create the perfect outfit for any occasion.
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It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
By Remy Farrell
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger
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It's True: These Classic Loafers Are Still Top of Fashion Peoples' Wish Lists Year After Year
And will be for years to come, too.
By Zoe Anastasiou
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Classic, Elegant and Incredibly Chic—This French Handbag Brand Will Never Go Out of Style
Oui, oui!
By Jess Kelham-Hohler
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The Row's Bags Are Absolute Luxury—10 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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Considering Investing in a Burberry Trench? Here's Everything You Need to Know
It's a true classic.
By Emily Dawes
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Fashion People Have Been Wearing This Knit for 6 Years—It's Still the One
A forever buy.
By Emily Dawes
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9 Outfit-Elevating Basics That Are Well Worth Investing In
Eternal staples.
By Remy Farrell
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Trust Me: This Elegant, Anti-Trend Handbag Brand Is About to Be Everywhere
And it's celebrity-approved.
By Florrie Alexander
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The Very Best London-Based Fashion Brands to Know, Love and Wear Forever
Cool Britannia.
By Remy Farrell
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Toteme Discounts Are Rare, But I've Found So Many Elegant Sale Buys Under £500
Including *that* striped jumper.
By Emily Dawes
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9 Simple, Anti-Trend Outfits I'm Going to Rely On in 2025 and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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I'm an Editor Who Only Wears Flats—6 Classic Loafer Outfits I'll Be Copying This Spring
A footwear staple.
By Allyson Payer
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Soft Tailoring, Suede Bags and Elegant Coats—What Luxury Looks Like in 2025
The smartest investments.
By Emily Dawes
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie
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Not All Luxury Buys Are Worth It, But I've Found 19 New-Season Items That Absolutely Are
New Year buys to treasure forever.
By Florrie Alexander
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I'm an Influencer in My 50s—These 6 Ageless Trends Have Refreshed My Wardrobe
Timeless style for all ages.
By Remy Farrell
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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Every Fashion Person I Know Agrees: These 11 It Bags are Elegant, Cool and Certified Future Classics
They all have one thing in common...
By Emily Dawes
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This Elegant Watch Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
By Remy Farrell
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If You're a Fan of The Row's Handbags, You'll Love This Lesser-Known But Just as Elegant Brand
It's an insider favourite.
By Maxine Eggenberger
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I'm 50 and Have Finally Worked Out My Perfect Capsule Wardrobe
Feel free to copy it.
By Bébhinn Campbell
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I'm an Editor Who's Hard to Impress—9 New, Very Chic Pieces That Get a "Yes" From Me
A perfectionist's edit.
By Maxine Eggenberger
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Hailey, Dakota and Rosie All Agree—This It Bag Will Continue to Dominate in 2025
It's timeless yet trending.
By Eliza Huber
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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So Many Chic People I Know Own This Whistles Jacket—Now It’s Back in Stock
A total classic.
By Emily Dawes
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I Want to Look Richer Than I Am—8 Ways to Dress the Part
It's all in the details.
By Poppy Nash
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I Like to Support Small Brands—These Are the Beautiful Pieces I'm Considering Gifting This Valentine's Day
Spread the love.
By Avalon Afriyie
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30 Toteme, Khaite and The Row Winter Staples That Are Actually Worth the Money
Genuinely timeless.
By Emily Dawes
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding