How To Shop
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41 Cool French Fashion Brands to Have on Your Radar for 2025 and Beyond
Très chic.
By Hannah Almassi
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I've Been a Stylist for 20 Years—These Are the Key Buys on My 2025 Wish List
Listen to the expert.
By Emily Dawes
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Reformation's Up to 50% Off Winter Sale Is Here—I'm Sure These 23 Items Will Sell Out First
I've been waiting for this one.
By Emily Dawes
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I Looked Through 18,000 Net-a-Porter Sale Buys—These 35 Picks Have My Attention
From The Row to Ganni.
By Natalie Munro
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These 4 Designer Outlets Are Every Fashion Insider's Best-Kept Secret
We're sharing our favourite spots.
By Avalon Afriyie
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Black Friday Might Be Over But the Incredible Deals Live Rent Free in My Head
Take note for 2025.
By Emily Dawes
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I Always Buy Designer Bags When They're on Sale—These 24 Are Excellent Finds
Smart shopping.
By Hannah Almassi
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How Fashion Editors Navigate the Cocktail Dress Code
Everything you need to know.
By Florrie Alexander
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the Amazon Prime Day Sale
Only the best bits.
By Emily Dawes
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5 Under-£100 New-Season Buys That Make Up My Winter Capsule Wardrobe
Soon-to-be staples.
By Remy Farrell
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This 50%-Off Whistles Sale Is Incredibly Rare—20 Picks I'd Recommend
Timeless buys ahead.
By Emily Dawes
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I Love Zara, But These 6 Other Brands Are Just as Good Right Now
Sometimes, you need something different.
By Hannah Almassi
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I Spent Hours Scrolling the Bank Holiday Sales—These 7 Are Really Worth Seeing
From Arket to H&M.
By Emily Dawes
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I Searched High and Low—These 21 Chic New-Season Pieces Are Truly Special
There's a glimmer of sunshine on the horizon.
By Avalon Afriyie
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This Is How We Actually Find Expensive-Looking Fashion on Amazon
Affordable, convenient and chic.
By Emily Dawes
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& Other Stories, COS and Arket Just Launched Incredible Sales—These Are My Picks
So many classics.
By Emily Dawes
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Sorry, Jeans, I Only Wear Wide-Leg Trousers Now—26 Pairs I Really Rate
A perfect pair for every budget.
By Emily Dawes
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I'm a Stylist—This Is the 12-Piece Summer Capsule I Recommend to All My Clients
The inside line.
By Emily Dawes
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Aussie Fashion Is Elite—6 Cool Brands You Can Shop in the UK
No customs fees here.
By Bébhinn Campbell
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I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget
Thank me later.
By Emily Dawes
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7 Luxurious Brands That Are Changing the Face of the High Street
The high, high street.
By Emily Dawes
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I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024
A sneak peek at my most-wanted list.
By Emily Dawes
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I Just Bought All My 2024 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
By Emily Dawes
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I Usually Avoid Sales, But MATCHES' Designer Discounts Are Too Good to Pass Up
There's up to 70% off!
By Emily Dawes
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Everyone In Fashion Buys Their Coats, Knits and Jeans From This Low-Key Brand
Chic with a capital C.
By Emily Dawes
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Chanel Bags Are Super Valuable—Why Experts Think Now Is the Time to Buy One
A must-read if you're considering making the investment.
By Carson Olivares
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I Have Expensive Taste on a Tight Budget—This Is How I Shop Designers for Less
Expert tips inside.
By Emily Dawes
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I've Worked It Out—This Is How Celebrities Always Look Classy and Expensive
The secret is out.
By Jess Kelham-Hohler
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Trust Me—These 9 Colours Always Make Outfits Look Expensive
So elevated.
By Emily Dawes