Hair Color
Learn more about Hair Color with the experts and editors at Who What Wear.
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Stylists and Editors Agree—These 15 Masks Will Revive Even the Most Damaged Hair
Get ready for shampoo-commercial hair.
By Katie Berohn
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A Trend Forecaster Says These 8 Hair Looks Are Ready to Dominate 2025
Which will you go for?
By Eleanor Vousden
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TikTok Has Spoken: These Are the 5 Hair Trends to Try This Winter
It's time for a change.
By Grace Lindsay
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I've Done the Research—This Rich, Glossy Hair Colour Is the Key to Looking Elegant This Winter
Even the celebs agree.
By Grace Lindsay
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10 Months Ago, Experts Told Me These Hair Trends Would Dominate 2024—They Were Right
Call the salon.
By Eleanor Vousden
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Bobs Always Look Chic, But Grey Bobs Are a Whole Other Level of Sophistication
16 styles that prove it.
By Grace Lindsay
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Trust Me: These 6 Colours Always Look Incredible on Blondes
If you have flaxen hair, listen up.
By Hannah Almassi
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These Trending Hair Colours Are the Key to Looking Elegant This Autumn
And they're celebrity-approved.
By Grace Day
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According to Stylists, These Are the 7 Hair Colours Everyone Will Want This Season
Which one will you go for?
By Grace Lindsay
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Blonde Hair Always Looks Chic, But These 4 Shades Are On Trend for Autumn
Call your colourist.
By Grace Day
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The One Mistake Stylists Wish People With Coloured Hair Would Stop Making
Start using this product ASAP.
By Mica Ricketts
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From Paris to Oslo, Stylish Europeans Are Choosing These 5 Chic Hair Colours This Autumn
Salon inspo aplenty.
By Eleanor Vousden
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According to Experts, We'll All Be Dyeing Our Hair These 5 Colours This Autumn
Time for a change?
By Grace Lindsay
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These 6 Hair Colours Will Be Everywhere This Summer, According to Experts
Get me to the salon.
By Grace Day
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I've Had the Same Hair Colour for Years, But This Glossy Shade Is Suddenly Tempting Me
Is it time for a change?
By Grace Lindsay
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Looking at These 32 Blonde Bobs Made Me Cut My Hair
Chop chop.
By Maxine Eggenberger
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Looking at These Copper-Red Hairstyles Made Me Dye My Hair—Now I'll Never Look Back
It's one of 2024's biggest colour trends.
By Keeks Reid
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I Asked a Top Hairstylist Which Hair Trends Are In for Spring—He Said These 8
Your best-ever hair awaits.
By Eleanor Vousden
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According to TikTok, This Divisive Y2K Hair Trend Will Be Everywhere This Spring
Will you be giving it a go?
By Grace Lindsay
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48 Looks That Prove Balayage Is Still the Chicest Hair Trend Out There
It's the low-maintenance way to do colour.
By Shannon Lawlor
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I Spoke to the Experts—These Hair Colours Are Going to Be Huge This Spring
Time for a refresh.
By Grace Lindsay
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I'm After a Hair Colour That Makes Me Look Elegant and Rich—These 5 Work
Plus, they're on trend for 2024.
By Grace Day
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Trust Me: This Is the Rich-Looking Hair Colour That Will Be Everywhere This Spring
Even celebs approve.
By Grace Lindsay
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Hair Experts Are Bored of These Styles—5 They Want You to Ask for Instead
Out with the old, in with the new.
By Mica Ricketts
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7 Hair Colours That Don’t Do Thin Hair Any Favours and 7 That Absolutely Do
Spoiler alert: less is more.
By Courtney Higgs
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I Asked the Team—These Are the Hair Colour Trends They're Definitely Not Trying
And the ones they're into instead.
By Grace Lindsay
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Trust Me, This Expensive-Looking Hair Colour Will Be Everywhere in 2024
Blonde and beautiful.
By Grace Lindsay
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According to TikTok, "Teddy Bear Blonde" Is Winter's Chicest Hair Colour
Just look at Rihanna.
By Grace Lindsay
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Trust Me—These 5 Winter Hair Trends Are About to Be Everywhere
New season, new hair.
By Grace Lindsay
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Experts Agree: These Are the Short Hair Trends Taking Over In 2023
We couldn't pick a favourite.
By Grace Day