H&M
The latest and greatest from H&M, compiled reviewed and walk-through-ed by our editors.
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21 Rich-Looking H&M, & Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe
I'm sold.
By Emily Dawes
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2025
It's time to focus.
By Hannah Almassi
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket
Destined to sell out.
By Florrie Alexander
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I Can't Get Over How Expensive These New H&M Knits, Coats and Shoes Look
I gasped!
By Emma Spedding
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24 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
By Megan Nash
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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30 H&M, Arket and & Other Stories Winter Buys That Are Actually Worth Your Money
The best bits.
By Remy Farrell
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive
It takes a lot to impress me. These scents do.
By Eleanor Vousden
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5 Graceful and Expensive-Looking Colour Trends H&M is Backing This Winter
The season's hottest hues.
By Bébhinn Campbell
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H&M's Knit Dresses Could Easily Be Designer—24 I've Added to My Winter Wish List
They're cosy and smart.
By Emily Dawes
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I Love Expensive Candles, But These Under-£25 Ones Are Just as Good
They're all £23 and under.
By Eleanor Vousden
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Here's Everything We Know About H&M's Black Friday 2025 Sale—And The Elegant Pieces I'm Bookmarking For It's Arrival
Smart purchases ahead.
By Florrie Alexander
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I'm a Stylist—Here's Everything I Would Actually Buy in the High-Street Sales
Sensible purchases only.
By Emily Dawes
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I Just Tested H&M's Cult Wide-Leg Trousers for 2024—Here's My Verdict
I've tested them and they're very good.
By Emily Dawes
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What to Wear to a Party: 4 Easy Looks Guaranteed to Get Compliments
See you on the dance floor.
By Remy Farrell
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I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow
Directional staples ahead.
By Florrie Alexander
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This Elegant H&M Coat Has Been Sold Out Since Last Year—Now It’s Back
Second chances shouldn't be taken for granted.
By Emily Dawes
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7 Winter Outfits From H&M That Will Make You Look Like You Hired a Stylist
Affordable but so chic.
By Emily Dawes
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
By Florrie Alexander
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H&M Just Released a Pair of £38 Mules That Are Designer-Passing and Bound to Sell Out
Just in time for party season.
By Florrie Alexander
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24 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear
Cue cosy season!
By Eliza Huber
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These 7 Expensive-Looking High-Street Coats Will Carry You Right Into 2025
Winter is here, and I couldn't be happier.
By Florrie Alexander
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My Job Is Finding Expensive-Looking High Street Buys—27 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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I'm Not a Betting Person, But I'm Sure These Expensive-Looking H&M Boots Will Sell Out Before December
A style steal.
By Natalie Munro
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It's Official: These H&M Jumpers Are Raking in the 5-Star Reviews
Cosy dressing never looked so good.
By Poppy Nash
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I’m Shocked That 1) Lila Moss Wore a H&M Jumper, and 2) That It’s Still In Stock
Grab it before it goes.
By Natalie Munro
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17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash