Gen Z
Learn more about Gen Z with the experts and editors at Who What Wear.
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I’m a Gen Z Editor—My Entire Search History Is This Trending Coat Style
A timeless find!
By Annie Wheatland-Clinch
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Team Millennial vs. Team Gen Z: The 8 Major Fashion Trends Dividing the Pack This Autumn
Choose your fighter.
By Remy Farrell
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It's True: Nearly Every Big 2024 Shoe Trend Looks Even Cooler With This Cute Accessory
And these looks prove it.
By Natalie Cantell
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I'm a Gen Z Editor—21 New-In Summer Buys My Friends and I Are Eyeing Right Now
These styles have the Gen Z stamp of approval.
By Sennen Prickett
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I’m 23 and All of My Gen Z Friends Are Into These 5 2024 Trends
They've got our stamp of approval.
By Sennen Prickett
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The Coquette Aesthetic Has Its Hold on Gen Z—15 Pieces That Define the Look
Lana Del Rey fans will like this.
By Sierra Mayhew
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Kate Middleton Just Wore the Trending Colour Millennials Hate but Gen Zs Love
It's about to be everywhere.
By Natalie Munro
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Gen Z Says the "Jeans and a Nice Top" Look Is Dead—Here's What They Wear Instead
New outfit formula incoming.
By Florrie Alexander
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The Unexpected '90s Trend That Has Gen Z's Stamp of Approval
And it's my favourite yet.
By Florrie Alexander
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EmRata Just Wore Gen Z's Fail-Safe Outfit Combo, and We're Immediately Copying
Hint: There are no skinny jeans.
By Remy Farrell
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Gen Z Have Spoken: These 5 Trends Are Going to be Huge in 2023
They might surprise you.
By Remy Farrell
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Amandla Stenberg Is the Voice of a Generation, so Listen Up
Anon, who?
By Drew Elovitz