Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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The Best Foundation Brushes For a Seamless Finish, According to a Beauty Editor
Time to brush up!
By Mollie Burdell
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Kosas Has Finally Arrived In the UK—These Are the 7 Products I'd Truly Recommend
100% worth the hype.
By Mollie Burdell
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A Makeup Artist Just Showed Me How to Avoid These 5 Common Mistakes
These tips will totally change how you do your makeup.
By Eleanor Vousden
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Brides, MUAs and Celebs Swear By This Lightweight Foundation, and I Can See Why
Your skin but better.
By Eleanor Vousden
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest Thoughts
Zara saves the day once again.
By Mollie Burdell
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I Just Tried Givenchy's Trending Foundation—Here Is What I Really Thought
Flawless-base check.
By Ata-Owaji Victor
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10 Affordable Makeup Brands That Are as Good as Their Expensive Counterparts
A beauty editor's favourites.
By Grace Day
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Trust Me—These 17 Foundations Give the Most Youthful-Looking Glow
No product settling in fine lines.
By Shannon Lawlor
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8 Products That VB Actually Keeps in Her Makeup Bag
Including a seriously posh foundation.
By Mica Ricketts
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This Lightweight Base Is a Best Seller in the U.S.—Here's My Honest Review
A beauty editor weighs in.
By Shannon Lawlor
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The 15 Best Cream Foundations of 2022, Hands Down
We've got you covered (literally).
By Grace Day
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This Skin Perfector Is the Only Makeup Product I Want to Use Right Now
Literally the perfect base.
By Shannon Lawlor
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I Just Tried Chanel's New Foundation, and I Have Thoughts
I put it to the test.
By Zeynab Mohamed
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I Just Tried the New Hourglass Foundation, and I Have Many Thoughts
Radiance in abundance.
By Keeks Reid
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These Are the 16 Best Foundations for Dark Skin
Clear some space in your makeup bag.
By Giselle La Pompe-Moore
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These Are the Foundations Celebrities From Hailey to VB Actually Swear By
Only the best for the best.
By Keeks Reid
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We're Beauty Experts, and We Adore This Perfect-Finish, Skin-Loving Foundation
It sees us through our busiest days.
By Shannon Lawlor
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7 Easy and Simple Makeup Looks I'm Copying Right Now
They're so chic.
By Eleanor Vousden
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If You're Not Keen on Foundation, This Skin Tint Will Revolutionise Your Routine
So unbelievably glowy.
By Shannon Lawlor
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I'm a Makeup Artist, and This Is the Skin-Loving Foundation I Now Swear By
Personally and professionally.
By Shannon Lawlor
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I Tried This New High-Street Foundation, and It Changed My Opinion of the Brand
This formula is A+.
By Keeks Reid
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We Were the First People to Try The Body Shop's New Foundation, and It's Good
We're kind of surprised.
By Shannon Lawlor
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I Usually Hate Winter Makeup, But This One Product Has Totally Changed My Mind
This way for effortless glow.
By Shannon Lawlor
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This New Foundation Can Be Custom-Made to Your Exact Skin Tone—Here's My Review
Truly personal makeup.
By Keeks Reid
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I Usually Hate Foundation, But I've Just Added These 15 to My Makeup Stash
For a natural, glowing finish.
By Shannon Lawlor
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I Just Tried Clinique's New Foundation, and It Makes My Skin Look Incredible
My new beauty staple.
By Shannon Lawlor
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I've Tried So Many Foundations, But This Is the Most Versatile One I Own
So many ways to wear it.
By Shannon Lawlor
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Red, Chapped Skin Is Officially in Season—These Foundations Will Have Your Back
Or should we say your face?
By Erin Jahns
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This Is the Exact Foundation That Margot Robbie Swears By
And it won't break you out.
By Shannon Lawlor
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6 Women Over 40 Reveal the Foundations They Swear By for Flawless Skin
As well as the other base products they love.
By Shannon Lawlor