Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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If You Hate Foundation, Then You'll Love These 5 Lightweight Alternatives For Glowing Skin
Think your skin, but better.
By Grace Day
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The 17 Best Foundations for Mature Skin, Ranked by a Beauty Editor
Plus, some expert tips.
By Mollie Burdell
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According to Top MUAs, These Are the 6 Makeup Trends We’ll All Be Wearing in 2025
Get ahead of the curve.
By Grace Lindsay
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I Just Tried a Full Face of Hermès Beauty—These Are the Best Products I'd Actually Buy
Luxury beauty at its finest.
By Grace Lindsay
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We're Editors—This Is Our Ultimate List of the Best Foundations We've Tried
Your match awaits.
By Eleanor Vousden
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I've Tried So Many Acne-Friendly Makeup Products—These 15 Are Worth Your Time
Your skin will thank you.
By Grace Day
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No Lie—These Dewy Foundations Are the Reason My Skin Looks Like I Get Weekly Facials
Luminous skin right this way.
By Morgan Fargo
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Next in Beauty Awards 2024: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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Hate Foundation? These Are the 23 Best Tinted Moisturisers for a Natural Finish
They're genuinely worth the money.
By Mica Ricketts
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Hate Foundation? These Are the 15 Best BB Creams for Healthy, Glowing Skin—Tried and Tested
Think: your skin but better.
By Grace Day
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Foundation Sticks Are Taking Over—13 That Makeup Artists and Editors Swear By
They're so easy to use.
By Shawna Hudson
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Everyone on TikTok Is Raving About This Foundation, But Does It Really Live Up to the Hype?
It's foolproof.
By Brittany Davy
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I Asked Beauty Editors What the Secret to Glowing Skin Is—They All Said This One Product
A beauty consensus.
By Eleanor Vousden
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The 11 Best Sweatproof Foundations for Summer, Ranked by a Beauty Editor
Just us?
By Grace Day
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I'm a Beauty Editor—This Base Product Is My Secret to Luminous Skin
Hello, glow.
By Grace Lindsay
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I Refuse to Wear Foundation That Doesn't Have SPF—These Are the Best I’ve Tried
Added protection and radiant skin? Yes please!
By Grace Lindsay
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Only Some Luxury Makeup Brands Are Worth the Splurge—19 You Won't Regret
If you're looking to add some luxury.
By Katie Berohn
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Millennials and Gen Z Agree—These ‘00s Makeup Looks Are Officially Back for Summer
What a throwback.
By Grace Lindsay
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This Makeup Brand is Criminally Underhyped—I Ranked the Best Products
This makeup brand is not to be missed.
By Grace Lindsay
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If You Hate Foundation, These Natural-Looking Alternatives Will Win You Over
For radiant, skin-like results.
By Shannon Lawlor
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Everyone on TikTok Is Raving About This British Beauty Brand, so I Tested Its 6 Best-Selling Products
From foundation to eye shadow.
By Grace Day
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I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for Spring
New season, new makeup.
By Grace Lindsay
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Without a Doubt, These Are the Best Foundations For An Effortless Glow
Trust me—I've tried them all.
By Shannon Lawlor
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These 13 Affordable Foundations Are Just as Good as Their Expensive Counterparts
As ranked by the experts.
By Erin Jahns
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We’ve Tested Hundreds of Skin Tints Between Us—These 6 Are Easily the Best
Your skin, but better.
By Eleanor Vousden
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Dry Skin? These 12 Foundations Will Leave You Hydrated and Glowing
Beautiful, flake-free finishes.
By Mica Ricketts
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The 8 Best Foundations for Perfect Coverage, as Ranked by a Beauty Editor
Party season, I'm ready for you.
By Hibba Hussain
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The 12 Foundations Celebrity Makeup Artists Always Use on Women Over 40
There are a few unanimous favourites.
By Erin Jahns
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Next in Beauty Awards 2023: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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I Want to Quit Foundation—10 Alternatives That Deliver Radiant Results
Glowy skin awaits.
By Grace Lindsay