Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I'm Convinced This Is Going to Be Autumn's Biggest Beauty Trend
And I'm not the only one.
By Maxine Eggenberger
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I've Used This Cult Concealer Every Day for the Last 7 Years
And I have no intention of stopping.
By Maxine Eggenberger
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One of These Cult Eye Shadow Palettes Is Sold Every 7 Seconds
Can you guess which one it is?
By Maxine Eggenberger
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These Multi-Use Pigment Paints Have Totally Changed the Way I Do My Makeup
They’re ideal for makeup novices.
By Shannon Lawlor
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I'm a Makeup Novice, so I Got a Professional to Give Me Tips—See the Results
School is in session.
By Jasmine Fox-Suliaman
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Pat McGrath Labs Debuted the Buzziest Mascara of 2020—See Our Before-and-Afters
Our honest reviews just inside.
By Erin Jahns
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13 Gorgeous Eye Makeup Looks That Only Take 5 Minutes
Honestly, maybe even less.
By Lindy Segal
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I Spent an Hour With VB's Brow Expert—Here's Everything I Learned
Including the #1 brow mistake.
By Mica Ricketts
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These 7 Makeup Tips and Tricks Make You Look 10 Times Better in Photos
Your selfies will never be the same.
By Courtney Higgs
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Trust Me, These 11 Eye Shadows Look Spectacular on Dark Skin
I've tried a lot.
By Nateisha Scott
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J.Lo's Makeup Artist Cringes Every Time He Sees These 5 Mistakes
Are you committing these cardinal makeup sins?
By Courtney Higgs
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I'm a Beauty Editor, and These Are the Best Eye Shadow Palettes I've Ever Used
Trust me—I've tried them all.
By Shannon Lawlor
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These Natural-Looking False Lashes Are the Perfect Way to Hide Patchy Extensions
They're good enough to convert non-falsie wearers.
By Shannon Lawlor
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Charlotte Tilbury’s Eye-Enhancing Collection Is Here, and We're Obsessed
They genuinely work.
By Shannon Lawlor
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The Fashion Set Swear By This Simple De-Puffing Massage to Help Tired Eyes
It's totally revolutionary.
By Shannon Lawlor
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10 Royally Banned Beauty Trends Meghan Markle Can Wear Now
Since she's stepping back from her royal duties.
By Courtney Higgs
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The Cult Product That French Girls, Celebs and Beauty Editors All Swear By
One sells every three seconds.
By Mica Ricketts
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These Are the Exact Lashes Meghan Markle Wore on Her Wedding Day
Add to cart.
By Mica Ricketts
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Kate Moss Swears By This Free Beauty Hack to Banish Puffy Eyes
This way for supermodel skin.
By Mica Ricketts
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This Is the Only Product That Actually Manages to Brighten My Dark Circles
It’s a favourite amongst beauty editors.
By Shannon Lawlor
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Trust Me—These 8 Glitter Eye Shadows Look So Expensive
Luxury sparkle for party season.
By Mica Ricketts
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We Try Before You Buy: 6 Colourful Eyeliners That Actually Look Good IRL
Trust us—even if you're a total liner newbie.
By Mica Ricketts
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12 Makeup Removers That We Swear Give Us the Best Skin
The only formulas we touch our faces with.
By Erin Jahns
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I Swear By This Concealer When I Have the Worst Under-Eye Circles
Trust me—it disguises the biggest boxset binge.
By Mica Ricketts
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I Use This One Product on Mornings That I've Never Felt So Damn Tired
Trust me—they'll disguise even the latest of nights.
By Mica Ricketts
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Beyoncé, Chrissy Teigen and Holly Willoughby All Use This £14 Brow Gel
It's seriously beloved by beauty editors too.
By Rebecca Fearn
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This Classic Beauty Product Is Sold Every 5 Seconds
An oldie, but a goodie.
By Rebecca Fearn
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I Haven't Worn Mascara for Months—It's Because of This Lash Treatment
Perfect for any summer holidays you have planned.
By Alyss Bowen
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4 Neon Makeup Looks We Wore to Work This Month
It's not as scary as it sounds.
By Alyss Bowen
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Bold Eye Shadow Is Back—and These Are the Trending Colours of 2019
A veritable rainbow.
By Mica Ricketts