Could the small but mighty Fashion Week Stockholm give New York, London, Milan and Paris a run for their money? I travelled approximately 5500 miles from Los Angeles to find out. Three days and over a dozen shows later, I'm convinced that the Scandinavian city's fashion scene will only get bigger and bigger—and command more and more attention in the industry.
There was no shortage of action at the F/W 17 shows this season, from Rodebjer's lively, colour-filled collection to Johan Lindeberg's return to his namesake brand after a 10-year hiatus. But outside, the stellar street style was hard to ignore (in the chilly 30-degree temps, no less)—and Swedish photographer Anna Mårtensson captured all the best action.
Everyone from blogger Hannah Stefansson to editor Darja Barannik turned up in their chicest looks for the event. Mårtensson is particularly a fan of Barannik's style: "It's effortless and just perfection in front of the camera," the photographer told Who What Wear.
Mårtensson also expounded on the typical Swedish girl's style: "I would say Swedish style is comfortable, often quite classic, but with a twist," she told us. "Colour schemes are often dark, especially in the winter months, but then they might add a colourful pop with accessories, like shoes or one eye-catching statement piece. I'd also say Swedes are quite fond of sporty aesthetics. Comfortable and cool!" Isn't that the ultimate combo?
Scroll down and click through the gallery to see our favourite street style photos from Fashion Week Stockholm F/W 17…
Want more? Check out the biggest S/S 17 fashion trends you need to know about.
This press trip was paid for by Fashion Week Stockholm. Editors' opinions are their own.
