This "Boring" Lingerie Style Has Increased in Popularity by 143%
Lingerie trends come and go (trust us—we've written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According to fashion and retail technology company Edited, shapewear is exponentially rising in popularity. Compared to other lingerie styles, it might be considered "boring," but the number of new shapewear arrivals on the market increased by 143% in 2018, compared to 2017. That's a lot, folks. Edited noted, "Favoured styles are high-waisted pants [knickers], control slips, and pullovers with long sleeves."
And Drapers reported earlier this year that shapewear is becoming more popular in the UK market, thanks to the Kim Kardashian effect. In fact, there's so much functional shapewear on the market, we did our due diligence and found some of the prettiest shapewear (that's also very functional, of course) available right now. Keep scrolling to shop our picks.
Next up, the biggest autumn/winter 2020 fashion trends to know.
This piece originally appeared on Who What Wear U.S.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
-
Every Editor I Know Buys M&S Lingerie—Here Are the 24 Best New-In Pieces
It's time to find your perfect fit.
By Florrie Alexander
-
J.Lo Just Wore the £47 Bra That's Absolutely My Next Lingerie Purchase
Worth the money.
By Drew Elovitz
-
16 Seamless Bras That Are So Comfy You'll Forget You're Wearing Them
Supportive and flattering.
By Bebhinn Campbell
-
I'm Fussy When It Comes to Bras—Here Are 8 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
-
I Live in Bra Tops: Here Are the 25 Most Comfortable I've Found
Comfort all day long.
By Florrie Alexander
-
I Didn't Think I Was a Sheer-Bra Person, But Then I Found These 15 Pretty Ones
The perfect addition to your lingerie drawer.
By Harriet Davey
-
I Know Good Bras—These 23 Plunge Styles Are Game-Changing
Styles that will work with any top or dress.
By Maxine Eggenberger