This may or may not be team Who What Wear's favourite time of year. The Twixmas week can be peculiar, but it's when all our favourite retailers start dropping their prices in the january sales. Yes, sales season can get a little chaotic, but if you approach it calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.
One brand in particular has my full attention with their winter sale, and that's Reformation. Personally, I've always been a fan of how the brand manages to balance its conscious mission with an ability to create cult products we all want in our wardrobes. And I'm not just talking about you and me, I'm sure you're aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. From their responsible denim to recycled cashmere, and of course the famous, figure-hugging dresses—the collections are full of covetable, great quality and timeless pieces you're unlikely to regret.
The only thing is, I wouldn't exactly call Ref "affordable", and while it's not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more thoughtful manufacturing processes, but the Reformation sale is my hack for being able to invest in their pieces with more reasonable price tags.
Florrie wears a full look by Reformation.
This winter's Reformation sale is particularly good, with some of the brand's most popular items included at 50%. To save you time, I scrolled through the entire edit and picked out 23 items that I genuinely believe would be worth investing in (and that I'm pretty certain will sell out first). So, if you're a fan like me, keep scrolling to see the best pieces in the Reformation winter sale right now.
SHOP THE BEST OF THE REFORMATION SALE
Sales are a great time to snap up sumptuous cashmere.
Sleek, anti-trend, and seriously practical.
This neckline is so elegant.
I love the scarf detail, but it can also be worn without on warmer days.
This has a seriously high end feel.
Leather skirts are trending right now, and this maxi length is so elegant.
Stripes are eternally chic.
A ready-made outfit.
The sales are prime time to snap up deals on sumptuous cashmere.
Add a playful edge to your looks with patterned flats.
Perfection from head to toe.
A sweet blouse you'll wear all year round.
You'll always feel polished with this jacket in tow.
Perfection in every detail.
A denim skirt can be styled for all season. Wear now with
The collar! The cuffs! The tie-details!
Wear as a top or a light layer for cooler moments.
Satin trousers are the answer to being comfortable and chic.
The bow details are extra sweet.
You'll restyle this for every season.
A classic shirt will be worn all year round.
Bring instant polish to your looks this winter.
Such an elegant silhouette.
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