PSA: Reformation’s Black Friday 2024 Sale Is Coming—Here's Everything On My Wish List

There are a few moments in the fashion calendar that get us really, really excited over here at Who What Wear UK HQ. One of those is a Reformation sale. That may sound like an exaggeration, but seriously, Reformation’s sales are known as some of the best in the business and they're also very rare. In fact, the newly-launched Cyber Monday sale is the only site-wide sale the brand has this year. Why do we love them so much? Mainly because we usually have a pretty long Reformation wish list on the go, and it's a great opportunity to treat ourselves to a few of these pieces for less—especially the more expensive items like cashmere, coats and boots. But also because the brand's designs are so anti-trend (and eco-conscious) it's rare that you'll ever regret a Reformation purchase—I certainly never have.

Lucy Williams wears the brand's insta-famous Fantino Cardigan.

When is Reformation's Black Friday 2024 sale?

Black Friday will run from the 29th of November 2024, so we expect that the sale will launch around that date. Most deals will continue over the weekend and finish on Cyber Monday, the 2nd of December.

Who What Wear US editor-in-chief Kat Collings wears a full Reformation outfit, including the chic Danni Oversized Trench, (was £368, now £276) and Wilda Kitten Mule (was £298, now £224).

Will Reformation take part in Cyber Monday sales?

From previous years, we can expect that Reformation's Black Friday sales will continue into Cyber Monday, which lands on Monday December the 2nd this year.

Will Reformation's Black Friday sale be available in store?

Whilst many of us tend to do our Black Friday shopping online, if you've ever visited one of Reformation's five London stores, you'll know its a great shopping experience in itself. Whether you're heading to Notting Hill, Shoreditch, Covent Garden, Battersea or Chelsea, you can expect to find the Black Friday savings continue in store.

What Should I Buy in the Reformation Sale?

With a few weeks to go before the sale arrives, you should have plenty of time to start thinking about the smartest buys you want to bag in the Reformation sale. Like I say, most of us Who What Wear UK editors usually have a few items in our baskets at all times (currently, it's the Val jeans, Remy boots, Clara Cardigan and cosy Jadey sweater for me), but we'll definitely all revisited them this weekend to ensure everything we loved is in there ready and waiting for us.

Don't have time to scroll through the whole site and would rather get some expert guidance as to which pieces are truly worth it? I’ve spent the morning scouring the whole offering, and below you'll find some of Reformation's best sellers and celeb-loved items. There are, of course, so many pretty dresses to consider, whether you've got a cold-weather wedding to buy for, some winter sun on the horizon (jealous), or just a killer party outfit on the brain. But my top unmissable top pick has to be the brand's Mason Pants.

Affiliate editor Emily Dawes is 5’2” and the petite Mason Pants are the perfect length for her.

If you're a regular reader, you may have heard me rave about these perfect wide-leg trousers before. I own them in a couple of colours now and as my coworkers will attest, I’m rarely spotted wearing anything else. One of the brand's best sellers (with a host of celebrity fans, too), they now come in 10 colours as well as in petite and extended sizing options (thank you, Reformation!). And since they're made from a soft tencel lyocell, there are no bulky pockets or unflattering pleats in sight.

You really can’t go wrong shopping in Reformation’s Black Friday sale, whether you're looking for beautiful dresses to pull out year after year, luxurious knitwear or winter wardrobe staples. I've tried on plenty of pieces recently and can confirm they come up true to size.

Keep scrolling to see my top picks for the upcoming Reformation's Black Friday sale.

Reformation dresses = a good time. Lucy Williams wears the black Maves dress and Monikh Dale wears a linen two-piece from the brand.

Shop the Best Reformation Black Friday Sale Pieces: 

Which Other Fashion Brands Are Taking Part in Cyber Monday?

Mango: Mango is offering up to 50% off on thousands of items. See more about the Mango Cyber Monday sale here. SHOP NOW.

COS: You can get 25% off COS's coolest wardrobe staples through an edit of selected discounted pieces. Find out more about the COS Cyber Weekend sale here. SHOP NOW.

Next Up: I Spent Hours Scrolling Cyber Monday Sales—Here Are the Early Deals Worth Seeing