Everyone I Know Wants to Wear This Summer Colour From Head to Toe

"Think pink! Think pink! When you shop for summer clothes. Think pink! Think pink! If you want that quelque chose," sings actress Kay Thompson in the classic 1957 fashion film Funny Face. The entire opening sequence hinges on an American fashion magazine declaring that pink has come to save the wardrobes of us all. A stretch? Maybe. But quite suddenly, my entire Instagram feed (and our thread of colleague-to-colleague work messages) is littered with pink outfits. 

Pink, in all its many shades, is no stranger to high-fashion circles these days. About five years ago, a pink revolution came, and the colour once and for all managed to shake off its dated associations and gender stereotypes. It became the official hue of millennials. Interiors, clothing and even hairstyles got a rosy update. It has been unwaveringly present on the runways ever since. This season, you'll find vibrant fuchsia dresses at Valentino and Molly Goddard, pastel iterations from Chanel and neon-pink suiting at Versace. And now, it's all I want to buy and wear, and I know many of my peers feel the same way. 

So if you too would like to indulge in summer's (if not 2022's) top colour, keep scrolling for some excellent outfit and shopping inspiration.

My Favourite Pink Outfit Ideas

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(Image credit: @annejohannsen)

Anne's unexpected combo of a pink sweatshirt and cow-print pants has me enthralled! It's not for everyone, but it's worth a go.

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(Image credit: @styleidealist)

Karina's pink knit dress has been all over the internet lately. It looks like a joy to wear, so I can't blame anyone! The thicker material makes it one to wear for cooler summer evenings through to next season, too. 

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(Image credit: @br00klynbetty)

Co-ord sets are quite literally everywhere for summer, and short-sleeve shirts with shorts are leading the way. Yep, pyjamas can work, too. 

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(Image credit: @emilisindlev)

I like both the idea of wearing pink, red and maroon but also a cardigan with leather trousers. Thank you, Emili.

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(Image credit: @emmahoareau)

Emma's pink shirt is understated but just so cool. It doesn't need much styling to be the perfect summery look. 

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(Image credit: @fiahamelijnck)

A pink sweater-vest layered over your favourite pink summer dress is the perfect combo for an in-between weather day. 

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(Image credit: @hannamw)

Our favourite "old Céline" dress styled with red strappy shoes. Perfect.

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(Image credit: @heartzeena)

A pink blouse and jeans? So simple but so effective. A solid reminder here from the number one pink lover, Zeena.

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(Image credit: @jenesaisquoithe)

Jeniese's pink overalls and trainers are perfect for brightening up any day of the week. 

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(Image credit: @karodall)

Lilac and pink make the sweetest bedfellows, and Karoline has artfully thrown some zebra print into the mix too.

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(Image credit: @madeleinebuggekarlsen)

Madeleine has totally convinced me to buy a big bohemian pink cardigan.

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(Image credit: @maria_bernad)

Dolly-ish pink dress with pop socks and heels? That's my next summer soirée look sorted. 

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(Image credit: @michelleamo_)

Michelle's bubblegum-pink skirt suit is just adorable and giving me Clueless vibes.

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(Image credit: @naaomiross)

Naaomi's popping pink slip skirt is an easy way to liven up a basic sweater. Of course, she goes one step further with pastel-pink accessories.

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(Image credit: @nnennaechem)

Nnenna has totally talked me into a fluoro blazer with gingham trousers.

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(Image credit: @prosenkilde)

Pernille's crafty knit and tutu skirt aren't for the minimalists out there, but they are 100% fun!

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(Image credit: @polliani)

Janka's entire feed is full of colour, but I just love this vibrant-red-and-neon-pink combo. So joyful.

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(Image credit: @sara_waiste)

Sara's ultra-cute combination really wowed everyone over on Instagram.

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(Image credit: @sarabrowndesign)

Sara is always persuading me that more is more, and she's not the first woman in this gallery to try pink and zebra print together. So I think it needs to be done!

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.