Everyone I Know Wants to Wear This Summer Colour From Head to Toe
"Think pink! Think pink! When you shop for summer clothes. Think pink! Think pink! If you want that quelque chose," sings actress Kay Thompson in the classic 1957 fashion film Funny Face. The entire opening sequence hinges on an American fashion magazine declaring that pink has come to save the wardrobes of us all. A stretch? Maybe. But quite suddenly, my entire Instagram feed (and our thread of colleague-to-colleague work messages) is littered with pink outfits.
Pink, in all its many shades, is no stranger to high-fashion circles these days. About five years ago, a pink revolution came, and the colour once and for all managed to shake off its dated associations and gender stereotypes. It became the official hue of millennials. Interiors, clothing and even hairstyles got a rosy update. It has been unwaveringly present on the runways ever since. This season, you'll find vibrant fuchsia dresses at Valentino and Molly Goddard, pastel iterations from Chanel and neon-pink suiting at Versace. And now, it's all I want to buy and wear, and I know many of my peers feel the same way.
So if you too would like to indulge in summer's (if not 2022's) top colour, keep scrolling for some excellent outfit and shopping inspiration.
My Favourite Pink Outfit Ideas
Anne's unexpected combo of a pink sweatshirt and cow-print pants has me enthralled! It's not for everyone, but it's worth a go.
Karina's pink knit dress has been all over the internet lately. It looks like a joy to wear, so I can't blame anyone! The thicker material makes it one to wear for cooler summer evenings through to next season, too.
Co-ord sets are quite literally everywhere for summer, and short-sleeve shirts with shorts are leading the way. Yep, pyjamas can work, too.
I like both the idea of wearing pink, red and maroon but also a cardigan with leather trousers. Thank you, Emili.
Emma's pink shirt is understated but just so cool. It doesn't need much styling to be the perfect summery look.
A pink sweater-vest layered over your favourite pink summer dress is the perfect combo for an in-between weather day.
Our favourite "old Céline" dress styled with red strappy shoes. Perfect.
A pink blouse and jeans? So simple but so effective. A solid reminder here from the number one pink lover, Zeena.
Jeniese's pink overalls and trainers are perfect for brightening up any day of the week.
Lilac and pink make the sweetest bedfellows, and Karoline has artfully thrown some zebra print into the mix too.
Madeleine has totally convinced me to buy a big bohemian pink cardigan.
Dolly-ish pink dress with pop socks and heels? That's my next summer soirée look sorted.
Michelle's bubblegum-pink skirt suit is just adorable and giving me Clueless vibes.
Naaomi's popping pink slip skirt is an easy way to liven up a basic sweater. Of course, she goes one step further with pastel-pink accessories.
Nnenna has totally talked me into a fluoro blazer with gingham trousers.
Pernille's crafty knit and tutu skirt aren't for the minimalists out there, but they are 100% fun!
Janka's entire feed is full of colour, but I just love this vibrant-red-and-neon-pink combo. So joyful.
Sara's ultra-cute combination really wowed everyone over on Instagram.
Sara is always persuading me that more is more, and she's not the first woman in this gallery to try pink and zebra print together. So I think it needs to be done!
This story was published at an earlier time and has since been updated.
Next up, 17 summer trends to know.
Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
-
Sambas Aren't a Trend Anymore—They're a Staple: Here's How to Wear Them in 2025
They've become a classic.
By Yusra Siddiqui
-
5 Winter Basics to Own If You Refuse to Follow Trends
Our forever favourites.
By Drew Elovitz
-
So You Bought a Suede Bag—Here Are the Affordable Ways to Keep it Looking Brand New
Restore your prized possession to its former glory.
By Aleksija Vujicic
-
5 Ways I'm Wearing This Classic Jacket Style Now and Well Into Spring
The styling possibilities are endless.
By Anu Odugbesan
-
European Women Rely on This Elegant Coat Trend to Look Polished in Winter—18 of the Best for Every Budget
A modern classic.
By Maisie Bovingdon
-
6 Winter Outfits That Are Guaranteed to Make You Look Rich
From a designer-loving editor.
By Humaa Hussain
-
I Never Thought I'd Wear These "Ugly" Shoes, But I Was Wrong—8 Ways to Style Them
They're selling out like crazy.
By Sierra Mayhew
-
10 Cute and Easy Outfits to Wear With Sandals
Save for a sunny day.
By Caitlin Burnett