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Alexa Chung Just Wore 2025's First It Bag—Pay Attention
Boho is ramping up.
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Your Hairdresser Is Over Bobs—3 Haircuts They Want You to Ask for Instead
The next trends to try.
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Nothing Says "Luxury" Like a Cashmere Cardigan—13 That Feel Extra Special
So chic, so cosy.
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Celebrities and Fashion People Keep Wearing This "Old" Jewellery Trend, and It's Peak Luxury
The ultimate status symbol.
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2025
It's time to focus.
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This Best-Selling Toteme Knit Is Back and Will Make Your Wardrobe a More Luxurious Place
Years later, it's still a firm favourite.
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Sienna Miller Just Wore the Affordable Trainer Brand You Probably Haven't Heard of Yet
One to watch.
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PSA: The High-Street Coat Influencers Wear Every Winter Is Finally Back In Stock
Bring on the cold.
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It's True—Everyone Is Wearing This Shoe Style With Leggings Again
And we can't get enough.
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This Is the Product Victoria Beckham Uses for Her Signature Smokey Eye
It's going straight in my basket.
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3 Incredibly Chic Ways to Wear UGGs and Leggings This Winter, According to an Editor
Your feet will thank you.
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I've Already Decided—2025 Will Be the Year I Swap My Flat Boots for This Chic Alternative
Polished and comfy.
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J Lo, Charli XCX and Fashion People Are Now Wearing Their UGGs with Anti-Skinny Jeans
A classic combo, rebooted.
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If a French Girl Shopped & Other Stories's Sale, She'd Go for These 19 Elegant Items
A Parisian-inspired edit of the best deals.
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I Just Assembled the Perfect London Capsule Wardrobe With 14 Easy Pieces
Including accessories.
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Sienna Miller Just Wore the Boot Trend I Bought From ASOS This Week
We're so similar.
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I'm Picky With Jeans, But I Can't Stop Wearing This Straight-Leg Pair From Arket
I've found the holy grail of denim.
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The Arket Jumper Every Fashion Person Owns Has Just Come Back In Stock
Dreams do come true.
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This Sophisticated Yet Affordable Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
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5 Trainers Londoners Are Wearing on Repeat Right Now
Comfy and chic.
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Toteme's Camel Coats Are Still Winter's Cult Buy—Here's Why They're Worth It
A wardrobe staple.
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When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player
The crème de la crème on the market.
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5 Timeless Outfit Formulas French Women Rely On When It's Really, Really Cold
J'adore.
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Sydney Sweeney Just Wore This Winter's Unexpected It Jumper With Leather Trousers
A true classic.
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Gwyneth Paltrow Just Wore the Incredibly Chic Anti-Heels Trend Fashion Editors Rely On During Party Season
No need to pack emergency flats.
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Sorry, Skinnies, But Arket's Cult Baggy Jeans Are All I Want to Wear Right Now
So chic and so comfortable.
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These COS Trousers Are So Popular, I Don't Understand How They're Still In Stock
The perfect capsule-wardrobe buy.
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I'm a Skin Expert—These Are the Spot Patches I Always Use
A breakthrough for breakouts.
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Katie Holmes Is Just One of the Many Fashion Insiders Obsessing Over This Coat
Chic as standard.
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The Glossy, Rich-Looking Winter Coat Style That's Rapidly Becoming More Popular Than Puffers
And it already comes with the celebrity stamp of approval.
