Everyone's Been Doing This Old-Fashioned Styling Trick at Fashion Week

Matching accessories have always been a thing. In the late ’80s and early ’90s, the thought of buying bags and shoes that weren’t (quite literally) cut from the same cloth would rarely cross one’s mind. Though the matchy-matchy trend went out of fashion for a bit, fast-forward to today and we certainly see the appeal. After all, we can barely muster enough energy to get out of bed in the mornings, let alone set aside precious time that could otherwise be spent sleeping to carefully select mismatched add-ons.
So yes, it’s little wonder that Kate Middleton, the busy bee that she is, takes comfort in coordinating accessories. And it seems other women share the same sentiment, as we’ve noticed matchy-matchy buys are creeping into the outfit DNA of our favourite fashion girls.
We initially dismissed it as a one-off, but when we clocked several fashion month showgoers employing the same trick, we knew we were onto something. Matching your bag to your dress is fast becoming the season’s styling hack of note, and we’re on board.
Related: The Iconic High-Street Dress Brand That Comes Fashion-Editor Approved
Be it the exact same print or fabric, or simply a complementary hue, hold your bag up to your dress and, if it blends in, you’re on the right track.
The best part? There are plenty of matching dresses and bags to be had for every occasion and budget, meaning everyone can get in on the action.
Related: We Just Found 18 High-Street Bags That Will Make Any Outfit Look Expensive
From It prints to rather extra feather detailing, keep scrolling to shop our edit of the best outfit-simplifying duos on offer. Then start thinking about what you’re going to do with all that extra time on your hands…
This frock will look the after-dark part with a berry lip and side-swept hair.
Try layering this dress over a printed tee and cropped jeans for a downtime spin.
From the fluted sleeves to the A-line skirt, this dress is easily the most flattering thing you’ll ever own.
We can’t imagine anything chicer than this top-handle arm candy.
Related: The Best High-Street Pieces We've Seen on Instagram This Week
Try varying the size of your motifs to make your ensemble even more interesting.
This is not for the fashion faint of heart. Pair it with minimal footwear—a pair of block heels, for example.
Just think how cool this will look with straight-leg jeans and a checked blazer.
Related: It's the Perfect Time to Invest in a Great Winter Coat—28 That Stand Out
We’ve never wanted to be part of the #ChloéGirls movement more.
We’ve had Faye, Drew and Nile—now meet Chloé’s Tess bag.
Now that’s your dress and bag sorted; it’s time to talk shoes.
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
-
Jennifer Lawrence Has Already Invested in Summer’s Most-Important Bag Colour
Now I want to, too.
By Natalie Munro
-
5 Unexpected Handbag Trends That Flew Under The Radar This Fashion Month
It's in the bag.
By Sophie Robyn Watson
-
This “Affordable” The Row Bag Used to Be Rarer Than the Margaux, But Now It’s Back
But it won't be for long.
By Natalie Munro
-
I Can Spot an It Bag a Mile Off—This New DeMellier Style Is Destined for Success
I'm already a fan.
By Natalie Munro
-
I've Done the Research—These Are the 9 It Bags Celebrities Are Backing for Spring 2025 and Beyond
From Bottega to Dior.
By Brittany Davy
-
This Elegant Bag Trend Is Taking Off for Spring, and I've Found 11 High-Street Styles You Need to See
New-season arrivals.
By Florrie Alexander
-
This Handbag Has Just Been Voted the Year’s Key Style—I Saw It Coming Months Ago
The one to watch.
By Florrie Alexander
-
Jennifer Lawrence Just Wore the Extra-Stylish Bag Trend That Instantly Elevates Leggings and Sweats
A true high/low mix.
By Natalie Munro