Luxury Purchases Need to Be Worth It—21 New-Season Items That Are Truly Special

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Winter is on the horizon and our wardrobes are being put to the test to keep up with the British weather, come rain or shine. Entering the new season, it's easy to get carried away with new-in high street purchases, or distracted by refreshing our plain basics. For me, I seem to automatically switch a gear into luxury stealth mode the second that winter arrives. That's not to say I go splashing the cash on the latest It buys; I just try to take a pause every so often to really think about what I want my hard-earned money to go on. Otherwise, before I know it, I will have spent more than I'd like to across the high street without really making any smart, long-term purchases.

Heading into a new season, it's more important than ever to evaluate the long-term value and use of anything you're going to slap some cash down for—whether it's £35 or £3.5K (should you be so fortunate). This is certainly a moment when it doesn't pay to buy endless amounts of trend-hitting items that provide only one season's wear, or to impulse-snag something cheaply just because you "don't have anything to wear" on a Friday night. We're all guilty of staring into our packed-out closets like they're an empty abyss, but there's always something you can re-style in one way or another—I guarantee it.

However, if your collection is missing a classic investment item or two as we move through winter 2024, this is where my luxury shopping edit will come in. Nothing here is a fad; instead, you'll find a list of time-honoured, evergreen items that will add a serious touch of luxury to your life for many years to come. From the ultimate coat to the leather bags and jewellery pieces fashion people are all dreaming about right now.

This list is luxury at it's finest, and even just one of these items woven into your everyday jeans and knit outfits will transform your look into something that feels incredibly elevated and polished. So, keep scrolling to see this month's most special items that scream peak luxury...

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.

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