The 8 Chic Staples Stylish Londoners Are Wearing On Repeat This Winter
Getting dressed during winter might seem difficult when you compare it to the easy cotton-dress-and-sandal styling of summer, but there's no need to be daunted by it. While your ensembles may require a little more thought (owing to the fact you need to make being warm a priority), it's incredibly easy to look chic and remain cosy when you have a well-curated capsule to fall back on. That's where I come in.
I looked to London, the British fashion epicentre, to see exactly what the capital's best dressed residents are sporting during the colder months. From the coats that will guarantee warmth to the knit that makes every outfit look instantly more expensive, keep scrolling to shop the winter fashion trends that have taken London by storm.
8 WINTER FASHION TRENDS TAKING OVER LONDON
1. CREW NECK CARDIGAN
Style Notes: Once reserved only for grandparents, the humble round neck knit is now having its time to shine. While grey is one of the most popular choices among London people, any colour will do as long as it's worn done up––most likely over a white T-shirt.
Shop the Staple:
Well done Cos for making a striped knit feel new for autumn/winter 2024.
2. LEATHER TROUSERS
Style Notes: Thin cotton trousers just won't do when you're tackling cooler temperatures. Instead, invest in a leather pair (real or vegan—whichever you prefer) that'll act as a sartorial windbreaker.
Shop the Staple:
The perfect length to show off loafers, ballet flats or a great boot.
3. BLACK TALL BOOTS
Style Notes: A mainstay in any fashion girl's wardrobe, a pair of sleek fuss-free knee-high boots are a staple that never fail to look effortless. A pointed-toe pair is the style du jour, and they'll work with everything from mini and maxi skirts to over jeans.
Shop the Staple:
4. V-NECK JUMPER
Style Notes: Any knits will keep you considerably cosier, but V-necks are having a moment right now. Maybe it's the preppy factor, or maybe it's the expensive-looking neckline that's easy to layer over T-shirts or roll necks. Either way, London girls have one or want one––look for a heavy ribbed V just like Poppy's wearing.
Shop the Staple:
5. ROLL NECK JUMPER
Style Notes: London girls are nothing if not versatile, which is why they'll find a million ways to wear a roll neck. Under a waistcoat, dress or blazer or a thin-knit version with jeans––the Marilyn way––there are so many ways to wear the classic jumper.
Shop the Staple:
This comes in so many chic colours. Cream is a good place to start.
6. BEANIE HAT
Style Notes: Beanie hats are a classic London-girl accessory that never goes out of fashion. They'll keep your ears toasty and your outfit on point. What's not to love?
Shop the Staple:
7. KNITTED VEST
Style Notes: Knitted vests have become a staple in every London girl's wardrobe, and they're sticking around for winter 2024, too. It's no surprise considering they're such a good layering piece, will keep you cosy and add a cool-girl edge to any look.
Shop the Staple:
Ticking off two trends in one with this V-neck version.
8. WOOL COAT
Style Notes: For days when you want to look a little smarter, you can't beat a tailored wool coat. Even thrown over relaxed basics, it helps to make an outfit feel put-together with minimal effort needed.
Shop the Staple:
This & Other Stories style is a fashion editor-favourite.
Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning.
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