Here's Everything Our Editors Wore to London Fashion Week
We've missed you, London Fashion Week, but what a welcome return it has been. Whilst the rest of the country focuses on what to wear this autumn, in the capital, all sights were on S/S 25, and amongst the waterproof coats and sandals (necessary for weather that could not make its mind up,) inside the venues, the runways were alive with bursts of colour, texture and vibrancy that felt like a celebration of the turn of the season.
London has always had the reputation of being the rebel child of fashion month. Whilst Paris has its couture roots, Milan is an artistic mix of high-fashion prints and colour and New York is lofty and cool, London has always championed anarchic edge, and the city's playful attitude was out in full force this season, making the most of the feeling of dressing up and heading out before the temperature inevitably drops.
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So what did Who What Wear UK editors wear to celebrate this momentous return to statement dressing? In typical fashion, we stayed in central London for the week (thank you, Native Places!) and brought our fashion personalities into the mix, wearing everything from longline coats to statement skirts (with plenty of exciting accessories thrown in for good measure). Whether heading to postcodes in East London for up-and-coming designers, pounding the pavements of West London for über luxury or dodging the rain in style (we were very lucky to be chauffeured by Volvo!), we stayed true to our favourite outfits.
So, if you fancy a little new-season inspo or simply just a nosy into our wardrobes (and I don't blame you), keep scrolling to see what we wore to London Fashion Week September 2024.
1. Trench Coat + Satin Dress + Strappy Heels
Style Notes: You can always rely on editor-in-chief Hannah Almassi to put together a look as fashionable as it is functional. Hannah says, "I wanted to get some extra wear out of this Sleeper nightie-inspired dress as we head into autumn, so I took a leaf out of Alexa Chung's book and paired it with a trench coat. I took the hem up on the dress and used the remaining fabric to make a neck scarf, so heads up that it could be longer on you."
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We spotted so many satin dresses this LFW.
You just can't beat the feeling of a luxuriously soft leather clutch.
The bows are so cute!
2. Wool Coat + Slip Dress + Slingbacks
Style Notes: Deputy editor and quiet-luxury queen Maxine Eggenberger says, "You simply cannot go wrong with a cream slip dress, and this one from Ghost is just the kind of elegant piece that deserves to be sitting on the front row. Add a wool coat with a belt to give it some shape along with a statement slingback heel and you've got yourself a premium pairing that's ready for the office, the weekend or even a date night."
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Arket never lets us down.
If you can still comfortably wear a pair of heels after six hours of shows, you know you're onto a winner.
An understatedly luxe everyday bag that makes every outfit instantly better.
Tennis bracelets will never go out of style.
3. Long Coat + Tailored Trousers + Loafers
Style Notes: Senior fashion and beauty branded content editor Rebecca Rhys-Evans' look is a homage to the best of upcoming British talent. Rebecca says, "In case you missed it, brown is the autumnal shade for 2024, and what better way to celebrate it than by wearing it from head to toe? Monochromatic dressing is so chic and really quite easy to do—it's a go-to style formula that I use time and again in the cooler months.
"Special mention has to be made for this delicious Aligne George coat, which is so cosy, and, in my opinion, looks so much more expensive than it is. Another piece I know I'll be wearing all season is this JW Anderson top. At first glance, it seems like a basic base layer, but the cream pleated detail on the arms makes a subtle statement."
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Upgrade your autumn basics.
Dress these up with loafers or down with a chunky trainer.
Honestly, if you told me these was designer, I'd believe you.
Simple, but so effective.
4. Knitted Dress + Leather Bag + Sandals
Style Notes: Hannah says, "I'm never not wanting to channel the red-dress-woman-dancing emoji, and this knitted Kitri dress does it well!"
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You'll reach for this from now all the way through to next spring.
5. Trench Coat + Embroidered Skirt + Slingbacks
Style Notes: Maxine says, "By the end of a jam-packed day, it was time to stop for dinner. This trench coat and lace skirt combo is the kind of chameleon outfit that effortlessly transitions from day to night. Lace and other textured materials were also a huge trend both on and off the runways this LFW."
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6. Statement Top + Jeans + Top-Handle Bag
Style Notes: Rebecca says, "Another day, another JW Anderson top. I love this one with the Christiane Kubrick cat print, and it managed to fetch me a lot of compliments from cat people at fashion week! I bought these vintage reworked jeans in Tokyo, but nowhere stocks statement denim quite like SSENSE. From Acne Studios, The Attico and LU'U Dan, you can get lost in its jeans offering."
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"Muddied jeans" are one of the more divisive denim trends out there.
Boat shoes are a sound investment for autumn 2024.
7. Cardigan + Oversized Belt + Bubble Skirt
Style Notes: Hannah says, "I was 100% influenced by Who What Wear UK's content on this perfect bubble skirt from COS—it has a great amount of fabric and feels incredible to swish about in!"
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Uniqlo is one of our editor secrets for affordable cashmere.
Every wardrobe should have a goes-with-everything belt.
Animal print is everywhere at the moment.
8. Suede Trench + Button-Down + Tailored Trousers
Style Notes: Maxine says, "Suede was a huge London Fashion Week street style trend, and one that I’m willing to bet will continue into next spring as well. This versatile trench would look just as good thrown over a floral dress with ballet flats in a few months as it does with a button-down and tailored trousers now."
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For those with Khaite taste but a high-street budget.
Leopard print has taken over both the affordable and luxury market.
8. Blazer + Poplin Skirt + Pumps
Style Notes: Maxine says, "Opting for a head-to-toe monochrome look is a simple but effective way to make it look like you spent a lot of time getting ready, even if you’re in a rush in the mornings. The white poplin midi skirt is a style we saw pop off earlier this year, and it shows no sign of disappearing for S/S 25. Try pairing yours with a black blazer, bag and pumps for a fail-safe chic look."
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You can depend on Reiss for designer-looking items at a fraction of the cost.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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