How to Spot a Fake Designer Bag in 30 Seconds Flat

Every year the U.S. seizes billions of dollars worth of counterfeit goods, and a substantial portion of the haul includes fake designer purses. As you likely know, buying a counterfeit bag is rife with moral issues, from violating intellectual property and contributing to the loss of over 750,000 American jobs, to financially supporting crime syndicates that run human-trafficking rings. As counterfeiters become savvier, it can be easy to be fooled into accidentally buying a knockoff. Accordingly, we figured it was high time to become a bit more knowledgeable about how to spot a fake. Enter: The RealReal’s Senior Director of Authentication, Graham Wetzbarger. Wetzbarger has personally examined thousands of designer purses, and he shares his top tips for identifying counterfeit goods below.

Scroll down to safeguard yourself from ever buying a knockoff purse.

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Step 1: Know the Source

“The source can tell you a lot about the probability of an item being counterfeit, so it’s important check out their FAQs, about us section, and press pages. And make sure they offer an authenticity guarantee. If the shop or website doesn’t look and feel high-end, chances are it’s not—and chances are neither are the products.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 2: Check the Images

“Don’t buy an item against a stock image. Make sure to request photos of the actual piece with the ability to view it up close and in detail.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 3: Check for Plastic

“Be very sceptical of bags with loose, translucent plastic covering the handles. This is a sure sign of counterfeit.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

Related: 7 Tricks to Ensure Your Handbags Will Last for Years

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Step 4: Beware of Hangtags

“You’re not buying K-Swiss sneakers—luxury bags won’t come with a shield-shaped leather swatch hang tag.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 5: Examine the Trim

"Most leather goods will have a wax casing hand applied to cover the raw edges of the piece. A sloppy and uneven paint job is a sign of inferior quality.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 6: Compare the Price

“Price compare the item against other sources. If the one you’re considering buying is priced considerably lower than similar items on other sites, that is a red flag.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 1: Check the Zipper
(Image credit: Adam Katz Sinding of Le 21Eme)

"Test the zipper. A designer quality zipper will pull smoothly with equal tension throughout.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 2: Check the Lining

"Feel the lining. Crunchy, papery synthetics or pock-marked suede are huge red flags.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Step 3: Smell the Bag

"Does it smell like a shower curtain liner? This is a telltale sign of synthetic materials, excessive use of glue, or heavily chemically treated materials.” –Graham Wetzbarger, Senior Director of Authentication at The Real Real

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Do you think buying a fake designer bag is wrong? Let us know your thoughts on the topic below! 

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Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.