Zara is known for having three major sales: one in the summer months, one that starts on Boxing Day, and the other that kickstarts around Black Friday. Naturally, given the month we find ourselves in, we’re here to talk about the latter. Zara's Black Friday sale is always one of the most anticipated, and there are a few rules you need to know and things we can predict
WHEN IS THE NEXT ZARA SALE?
If we're to follow what happened last year, we can expected Zara's Black Friday sale to begin on the brand's app on the evening of Thursday 28 November 2024, the eve of Black Friday at 10pm. Typically the wider sale then rolls out online later that evening and in-store the next day. Traditionally, the brand does not extend its in-store opening hours for Black Friday.
HOW TO SHOP ZARA'S SALE
Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you'll find a few tips and tricks for shopping the Zara sale below.
Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it's worth thinking about how much wear you'll get out of them. A good rule is to know if you'll wear it 30 times or more, which is a great way to ensure you're shopping as mindfully and sustainably as you can.
Who What Wear UK's Editor in Chief Hannah Almassi wearing Zara jeans and a jumper.
If you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you'll be guaranteed to get there first and find the pieces you've been eyeing up all season.
HOW AN EXPERT SHOPS ZARA'S SALE
Our experience has told us that you should go for the things that'll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes, and coats). "Other pieces like shirts are likely to still be around for the second markdowns," also suggests our insider. Remember to research trends before buying for the upcoming season so you can see what will last.
Aïda Badji Sané wearing a Zara jacket.
"Customers will always ask, 'Will you be getting more stuff like this?' Honestly, the staff will have no idea what the rest of the season will look like," our Zara source tells us. "Yes, there are key trends, but since Zara designs, creates, and produces items and has them distributed within just a few weeks, there is no way you can predict what's coming in. Managers will only know what's coming in when they do the order for next week's stock." The message here? Don't rely on something going into the sale.
Right, got all that? Keep going to see the pieces we're shopping in Zara's Black Friday sale in 2024.
WHAT TO BUY IN THE ZARA BLACK FRIDAY SALE WHEN IT STARTS
1. CLASSIC COATS
A camel coat will never go out of style.
This shape is roomy enough to layer over even your chunkiest knits.
Elegance is a cream coat.
This subtle shade of green is incredibly versatile.
2. PREMIUM BOOTS
The buckle detail makes these boots feel even more high end.
It's rare to find flat boots as chic as this.
Pointed-toe boots continue to dominate this season.
The perfect pair of pull ons.
3. SPECIAL DRESSES
I love this bold take on paisley prints.
So chic!
This went straight into my basket.
The most stunning thing on Zara.com.
4. ELEGANT TAILORING
I own this blazer and get so much wear out of it.
Try layering this over a puff-sleeve shirt when temperatures dip.
Now this is my sort of party dressing.
Brown trousers make for a sophisticated alternative to classic black.
4. CHIC CASHMERE
You had me at "cable knit".
Such a great colour.
Who said cashmere was reserved for jumpers?
The polo collar on this knit taps into 2024's preppy trend.