Ask any fashion editor and they'll probably share that their secret to buying expensive-looking knitwear for winter is H&M. For years, the Swedish high-street favourite has been quietly perfecting the art of effortless luxury, producing pieces that look as if they’ve come straight from a premium label—without the price tag to match. Each season, the brand delivers an edit of staples that feel considered, timeless, and perfectly in step with the mood of now.
With the recent drop in temperature, knitwear season has arrived in full force—and right on cue, H&M has unveiled a new collection of cosy yet polished pieces that make braving the chill something to look forward to. From oversized cardigans and turtlenecks to cashmere sets and argyle knits, the Swedish retailer never misses when it comes to cosy, soft things that bring us comfort during the chilly season. Expect premium textures, versatile neutrals, and silhouettes that strike the perfect note between relaxed and refined.
Below, discover the edit of styles we’re most excited about this season. Fair warning: narrowing it down to just one may prove impossible.
Shop The H&M Knits You Need to See Immediately:
Obsessed with this one.
A best-seller for a reason.
The collar elevates this so much.
The perfect knit for off-duty days.
Argyle? Yes please.
The knit you'll reach for again and again.
Heart-shaped buttons? So cute.
Start every winter outfit with this perfect polo-neck.
So simple but so good.
I can't believe this is under £50.
A winter essential.
I love the cropped sleeves.
The chocolate brown is just perfect.
Very librarian chic.
This looks triple the price.
Inject some colour into your winter wardrobe with this fun electric blue knit.
The wide sleeves are everything.
Another argyle dream.
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