I lied and said it only took hours, but I spent an entire week researching swimwear trends, and I am now obsessed with the entire category. While I had fun finding out which swimsuits are expected to be big next—and shopping for them, too—I decided I wanted to spend more time with the classics. You know, those swimsuits that really, truly aren't going anywhere. When it comes to anything timeless, I know exactly where to turn: the French gal.
French swimwear brands aren't easy to come by, but those available are pretty damn good. One of my latest fantasies is to spend a summer hopping from yacht to yacht in the South of France. Whether or not I achieve that dream anytime soon, I'm still going to make myself feel like it's happening by shopping these French brands that European women swear by. This American is officially on board too.
1. OSÉREE
This brand brings on the pool party in all the right ways. The influence is real. Since Oséree launched its glitz and glam pieces, I've seen many other brands follow suit.
A one-piece is always a very flattering silhouette.
If you're more traditional, dip your toes into some glitter with this suit.
Double-layered swimsuits are so cool.
2. ERES
Elevated, chic, and so timeless, Eres is everything French girls define themselves as. The brand designs its pieces with functionality in mind, so if you are a water-sport type of person, you'll definitely be into this.
So timeless.
Introducing the perfect triangle bikini.
This color is so flattering.
3. LESLIE AMON
You can always find unique and elevated pieces in a French girl's closet, and this brand brings just that. The designer herself tests every swimsuit when dry and wet to ensure they're up to her standards, which must be high because every piece is award-winning.
I can't get over how good this is.
Everything about this is a vibe.
Sports mode.
4. YSÉ PARIS
This brand is as French as it gets. Welcome to that boutique in Paris that you had so much fun shopping at but couldn't find its pieces ever again. It's direct-to-consumer, so it's unlikely you'll accidentally be matching your friend.
We've been eyeing any swimsuits with rings for ages.
A classic print that will never go out of style.
How flattering is this cut.
5. ISABEL MARANT
And for the high-fashion take, we turn to Isabel Marant. The designer has been wowing us with her runway shows for years, never failing to turn heads. Her swimwear collection does just the same.
Straight off the runway and into your closet.
I'm not over the cutouts here.
I love a one-shoulder moment.
More swimwear French girls love:
Honorable mention goes to Totême. Every editor's favorite brand dabbles a bit in swimwear.
I can't get over how good this rising brand's swimwear is.
No swim collection is complete without a sarong.
This bold shade of purple is so elevated.
Color-blocking is always a good idea.
A French girl would love this updated take on the classic silhouette.
I'm living for this cover-up.
I love the shell detail.
Cutouts are always a good idea.
Also, I have to tell you about the five swimwear trends that will go viral in 2023.
-
French Women Know This Glossy Shoe Trend Is the Key to Looking Polished Right NowSimple and sleek? I'm in.
-
This Dated Denim Trend Is on Its Way Back—Here's How French Women Are Already Wearing ItFive outfits we're copying.
-
People in Paris, London and New York City Are Wearing Skirts in This Elegant Trending Colour Right NowGrey has never looked so good.
-
I’ve Done the Research—These Are the 5 Colours French Women Will Stand By in 2025C'est vrai.
-
I'm a Brit Living in Paris—10 Timeless Items I Know Stylish Women in France Will Rely On in 2025Your ultimate guide.
-
7 Chic and Classic Trends I've Spotted French Women Wearing on the Streets of ParisThey know best.
-
3 French Vs. 3 Scandi Knitwear Trends Set to Be Everywhere This WinterChoose your team.
-
Forget Bombers—Stylish Women in LA and Paris Much Prefer This Elegant Jacket TrendJennifer Lawrence included.
