A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
If you love French style and shopping at an affordable price point, then you've come to the right place! I'm a French woman at heart, especially when it comes to my style choices. I'm forever on the lookout for fresh pieces that embody that nonchalant yet polished aesthetic the French do so well.
So if effortlessly cool French style is what you're looking for this year, and you don't want to spend a fortune on a fresh wardrobe, then it's worth taking a peek at H&M right now. From chic tank tops to straight-leg jeans and sleek skirts, the affordable brand has a host of classic yet trend-forward finds ideal for the current weather.
Keep scrolling for our guide to what our Parisian fashion friends are likely to buy from H&M and the items they would likely say "non, merci" to.
Effortlessly Cool Items French Women Would Buy at H&M:
1. Buy: Chic Vest Tops
Skip: Over-the-Top Party Tops
Style Notes: French women rely on chic and easy tank tops all year round. Skip the over-the-top party tops and pair an elevated tank with jeans and midi skirts instead.
Shop the Look:
2. Buy: Relaxed Button-Down Shirts
Skip: Tunics
Style Notes: If there's one item stylish French women wear year-round, it's a relaxed and effortless button-down shirt. Set the tunics aside and opt for a button-down in white, blue, or stripes for the utmost versatility.
Shop the Look:
3. Buy: '90s Straight and Loose Leg Jeans
Skip: Super Skinny Jeans
Style Notes: Jeans are a staple for French women, and you'll always find a '90s-inspired high-waisted straight-leg silhouette in their wardrobe. Bypass the super-skinny styles and go for a more relaxed cut.
Shop the Look:
4. Buy: Ballet Flats
Skip: Sky-High Platforms
Style Notes: For wandering around Paris, flat, or at least comfy, shoes are a must and we've noticed our French friends are partial to a pair of classic ballerinas or a Mary-Jane. These versatile shoes can be styled with dresses, tailoring and jeans alike, and H&M has a ton to choose from right now.
Shop the Look:
5. Buy: Shoulder Bags
Skip: Micro Mini Bags
Style Notes: For summer it's all about the basket bag 'en France', but come autumn these are put away for their classic counterparts: the shoulder bag. Classic designs with room for the essential are a go-to.
Shop the Look:
6. Buy: Minimal Skirts
Skip: Micro Shorts
Style Notes: Sleek and elegant. This season, opt for streamlined slip skirts, maxi silhouettes, or minis that will transition seamlessly from day to night.
Shop the Look:
7. Buy: Textured Jackets
Skip: Quilted Jackets
Style Notes: When it comes to jackets, skip more practical-looking quilted styles for elegant bouclé-style jackets. Whether it's a black cropped version or longer length tweed, this feminine jacket style is inherently Parisian (Coco Chanel did invent it, after all) and it will make any outfit feel polished.
Shop the Look:
8. Buy: Striped Tops
Skip: Tie-Dye Tops
Style Notes: Yes, it's true. French women love stripes. They generally favour striped tops and sweaters more than tie-dye or geometric designs. Simply add a pair of high-waisted jeans, a belt, and ballet flats, and you have one chic-looking outfit.
Shop the Look:
9. Buy: Classic Leggings
Skip: Flared Silhouettes
Style Notes: French style is all about the mix of comfort and chicness and there's no better way to demonstrate this than through their love of classic leggings. Easy to tuck into any boot style, the Gallic fashion girls are much more likely to be spotted in skinny silhouettes than flared or wide-leg leggings.
Shop the Look:
Wear with an oversized cashmere jumper now, and a linen shirt come spring.
This story originally appeared on Who What Wear U.S. and has since been updated.
Judith Jones is the associate shopping director at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
With Jeans, Dresses or Skirts, Fashion People Are Using This Styling Trick to Make Every Outfit an 11/10
So simple, so chic.
By Natalie Munro
-
I Spent Hours Trying On Loafers—These 3 High-Street Styles Are the Best I Found
Sophisticated and affordable.
By Florrie Alexander
-
It's Already Spring at Zara—9 New-In Pieces That Will Be Impossible to Find In March
The chicest collection to date.
By Florrie Alexander
-
I Just Tried On the High Street Brown Suede Loafers That Will Sell Out Next
Timeless and sleek? I'm sold.
By Florrie Alexander
-
Sambas Aren't a Trend Anymore—They're a Staple: Here's How to Wear Them in 2025
They've become a classic.
By Yusra Siddiqui
-
This Rich-Looking Colour Will Fool Anyone Into Thinking Your High-Street Bag Is Designer
It's so glossy.
By Brittany Davy
-
5 Sophisticated Shoe Trends Zara Is Already Backing in a Big Way This Year
These pairs stopped me mid-scroll.
By Bébhinn Campbell
-
French Women Know This Glossy Shoe Trend Is the Key to Looking Polished Right Now
Simple and sleek? I'm in.
By Natalie Munro