In a Month, Everyone You Know Will Be Wearing This Dress

We never met a floral dress we didn’t like, but that’s not to say that some aren’t more interesting than others. Depending on the colour balance and the size of the bloom, some floral dresses can feel washed out or, conversely, too brash.
Summer’s take on the floral dress errs on the side of pale and interesting, with white base colours setting the fresh tone for roses, marigolds, and other delicate buds. Autumn, on the other hand, has taken the opposite stance with regards to the motif, instead layering its florals over dark, brooding backdrops.
Seen on the Prada, Richard Quinn, Marques Almeida and Paco Rabanne, the dark floral dress is set to be an integral part of our new-season wardrobes. However, unlike the knitwear and leather we’re forced to bookmark until September, this is a trend we can start phasing into our outfit repertoire right now.
Since it’s in plentiful supply on both the high street and designer shopping circuits, now is the perfect time to invest in a dark floral dress ahead of autumn 2019. Keep scrolling to see the dress’s impact on the catwalk and how influencers are already wearing theirs and then simply choose your favourite to buy from our edit. We could use the pun "blooming marvellous” here, but we won’t.
Dark floral dresses feature predominantly in our autumn/winter 2019 trend report.
A model wears a dark floral dress on the Paco Rabanne A/W 19 runway.
A model wears a dark floral dress on the Richard Quinn A/W 19 runway.
A model wears a dark floral dress on the Prada A/W 19 runway.
A model wears a dark floral dress on the Marques Almeida A/W 19 runway.
Erica gives her dark floral dress a summertime spin with a basket bag and strappy flat sandals.
Lucy pairs her dark floral slip dress with cool cowboy boots.
Monikh styles her dark floral dress with an on-trend padded headband.
SHOP DARK FLORAL DRESSES
This post was originally published at an earlier time and has since been updated.
Up next, see the colours we're predicting will be big news come September.
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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