Features
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What to Wear to a Black-Tie Event: 6 Rules If You Have No Idea Where to Start
Because getting the invite can be as daunting as it is exciting.
By Florrie Alexander
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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12 Understated Luxury Buys You'll Treasure for Years to Come
Invest now, wear forever.
By Maxine Eggenberger
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I Never Thought I'd Wear These "Ugly" Shoes, But I Was Wrong—8 Ways to Style Them
They're selling out like crazy.
By Sierra Mayhew
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Trust Us: If You Only Buy One Basket Bag This Year, Make It This One
Consider us influenced.
By Emily Dawes
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Here's What to Wear in 20-Degree Weather If You're Stuck for Ideas
When it's not too hot, not too cold.
By Remy Farrell
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These 7 Chic and Timeless Spring Trends Will Equate to Endless Outfit Compliments
I guarantee it.
By Jess Kelham-Hohler
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I'm a Lazy Dresser, But I Always Get Compliments on This Simple, Anti-Trend Outfit
My go-to.
By Maxine Eggenberger
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This "Affordable" The Row Bag Used to Be Rarer Than the Margaux—Now It’s Back
But it won't be for long.
By Natalie Munro
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18 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
By Remy Farrell
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
By Florrie Alexander
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This Rich-Looking Trainer Trend Is Set to Dominate in 2025
All signs indicate.
By Natalie Munro
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6 Spring Colour Combinations That Are Chic, On-Trend and Easy to Re-Create
A masterclass in new-season colour.
By Maxine Eggenberger
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Polished, Elegant and Expensive-Looking—This Bob Hairstyle Is Set to Be Spring's Biggest Comeback Trend
These looks prove it.
By Grace Day
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This Is the Wealthy-Looking Jacket Fashion People Are Choosing Over Blazers This Spring
And it's rain-proof!
By Natalie Munro
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8 Controversial Jeans Trends That Will Be Everywhere in 2025
It's time to discuss denim.
By Remy Farrell
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These 7 Colours Are the Key to an Expensive-Looking Spring Wardrobe
The ones really worth investing in.
By Maxine Eggenberger
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9 Simple, Anti-Trend Outfits I'm Going to Rely On This Season and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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I Check Zara Every Day—25 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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Sandal Weather Is Almost Upon Us—These Are the 6 Nail Colours to Bookmark for Your Toes This Spring
Some classics, some surprises.
By Grace Day
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Trust Me: These Are the 5 Skirt Trends That Will Really Count This Spring
Straight from the runway.
By Jess Kelham-Hohler
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The Experts' Predictions Are In: These 5 Trends Will Dominate Wedding Guest Dressing in 2025
For all those dates in the diary.
By Harriet Davey
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Spotted in London and New York: The Spring Styling Trick Perfecting Every Outfit
It completely elevates simple jeans and skirts.
By Natalie Munro
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These 9 Classic Pieces Will Form the Foundation of My 2025 Capsule Wardrobe
Everlasting investments.
By Maxine Eggenberger
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I’ve Worked In Fashion for 18 years—Here’s What I’m Obsessed With This Month
Smart buys for smart people!
By Hannah Almassi
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The Shoes and Tops That Look the Best With Non-Skinny Jeans
Easy 'fits.
By Bobby Schuessler
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I Got a First Look at H&M's Latest Designer Collaboration With Magda Butrym—It's Epic
A first look at the latest collab.
By Rebecca Rhys-Evans
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I've Been Searching for Flat Shoes That Have the Elegance of Heels—This Chic Style Is the Answer
Finally!
By Natalie Munro
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Personal Space: Shiza Shahid
From Our Place to yours.
By Remy Farrell
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Suddenly, Everyone in Fashion Is Wearing This Expensive-Looking Flat-Shoe Trend With Jeans and Skirts
I haven't taken mine off.
By Natalie Munro