Features Archive | September 2024

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September 30th
- 4 Chic Looks From Whistles I'll Be Wearing On Repeat This Autumn, From Work to Weekends
- I Just Tried On COS' Newest Jackets, Boots, Knitwear and Jeans—Here's What Stood Out
- My Goal This Winter Is to Look Elegant, Rich and Classy—7 Jumper Outfits That Nail the Brief
September 29th
- 5 Autumn Interior Trends That Will Make Your Home Instantly Instagrammable Without Blowing Your Budget
- 5 Chic Anti-Trend Colours French Women Have Added to Their Autumn Wardrobes
- Coat Season Is Nearly Here—8 Highly Chic, Elevated-Looking Styles You Need to See
September 28th
- I'm Deeply Obsessed With Reformation's Cashmere Knit—Now All of My Colleagues Want It, Too
- When I Want a Salon-Worthy Manicure, I Know I Can Rely on Zara's £9 Nail Polishes
- The Classy Jacket Style Fashion People in Paris, New York and London Are Wearing Before Committing to Coats
- I'm a London-Based Stylist—3 Cool Ways I'm Styling My Favourite Preloved Blazer This Autumn
September 27th
- The Glowdown: Sabrina Elba Shares the Beauty Secrets We All Want to Know
- The Classy-Looking Flat-Shoe Trend Londoners Are Wearing Before Switching to Boots
September 26th
- This Rich-Looking Trainer Trend Is Set to Dominate in 2025
- Experts All Agree—These 4 Soft Autumn Hair Colours Are Expensive-Looking, Elegant and Suit Everyone
- I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow
- The Trending Manicure Alternative People Are Wearing Instead of Gel Nails
September 25th
- A Black Manicure Always Looks Polished—15 Nail Designs I'm Saving for My Next Salon Trip
- Loves of My Life: Susan Wokoma
September 24th
- Tasteful Dressers in London and Paris Are Now Carrying This Classy and Understated Bag Style
- A Hormone Doctor and a Nutritionist Told Me How to Lower Cortisol Levels Safely and Effectively
- I Asked My Colleagues Which Autumn Trends Feel “Dated” Now—These 6 Shocked Me
- From Tall Boots to Trainers, These Are the 5 Best Shoes to Wear With Leather Skirts
September 23rd
- The Rich-Looking Leather Jacket Colour Fashion People Are Now Wearing Instead of Black (Yes, Really)
- Scusa?! 6 Shockingly Good Street Style Trends From Milan Fashion Week
- I Spent the Past Week in Milan—These 8 Trends Are Going to Be Big
- I Just Tried On 7 Rich-Looking Jackets—and They All Come From Mango
September 22nd
- From Fashion People to the Runway, All Signs Indicate This Elegant Colour Will Be a Huge 2025 Trend
- I'm Not Anti-Botox, But I'd Definitely Consider Trying These 4 Popular Alternatives
- 7 Autumn Colour Combinations That Are Deeply Chic, Timeless and Instantly Expensive-Looking
September 21st
- If You Thought Brown Bags Were Chic, Wait Until You See Autumn's Newest Handbag Colour Trend
- 5 Autumn Jacket Trends H&M Is Doing Better Than Anywhere Else Right Now
- 6 Cool Autumn Trends Scandi Women Have Welcomed Into Their Wardrobes This Year
September 20th
- The Trendy Anti-Flat Shoe Fashion People in London, New York and Milan Are Wearing Nonstop
- Finding Chic Clothes on Amazon Is My Superpower—18 Worth Seeing Before Prime Day Ends
September 19th
- Sorry, Neutrals—This Elegant Autumn Nail Colour Is What Stylish People Are Asking for Now
- PSA: The COS Cashmere Jumper on Every Fashion Person's Wish List Is Back In Stock!
- Welcome to the Who What Wear UK Autumn 2024 Issue
- How to Autumn in 10 of the World's Chicest Cities, According to the Stylish People Who Live There
- The Autumn 2024 Shopping Guide: Where to Buy This Season's Key Pieces
- From Fendi to Celine, We're Wearing These 7 Fashion-House Fragrances On Repeat
- Mabel Is Good With Being Mabel, and It Shows
September 18th
- London Has Spoken—These Are the 10 Trends That Matter Most for Spring 2025
- Londoners Know a Great Shoe When They See One—7 Footwear Trends Taking Off in the City Right Now
- 6 Celebrity Jeans-and-Boots Outfits That Are Making Me Forget All About My Dresses
September 17th
- These 7 Street Style Trends Instantly Dominated London Fashion Week
- Alexa, Iris and Chloë Just Confirmed This "Boring" Shoe Is an It-Girl Staple This Season
- Suddenly, Fashion People in London, Paris and New York Are Wearing Shoes With This One Elegant Detail
- Blonde Hair Always Looks Chic, But These 4 Shades Are On Trend for Autumn
- Beauty Editors Rave About This Divisive Wellness Treatment—Here's My Honest Review
September 16th
- I’m Obsessed With London Street Style—These Are the 5 Outfits I’ll Copy This Month
- Forget Black—Celebs and Fashion People Keep Coming Back to This Very Specific Autumn Heels Colour Trend
September 15th
- I'm Searching for Chic, Expensive-Looking Autumn Buys—These Zara Finds Are It
- 3 Nail Colours and Designs Our Editors Won't Be Wearing This Autumn
- I've Done the Research—These Are the 7 Chicest Colours to Wear With Green
- I'm a 50-Year-Old Fashion Expert—5 Fresh Autumn Trends I'm Adding to My Forever Wardrobe
September 14th
- 6 Expensive-Looking, Trending Shoe Colours That Are Guaranteed to Transform Your Autumn Outfits
- We’re Sorry, But These Autumn Hair Trends Are a Little Dated Now—Here Are 5 That Feel Much Fresher
- Forget Sambas —Everyone in Paris Is Wearing This '90s Trainer Trend Right Now
- I've Studied Daisy Edgar-Jones' Effortless Makeup Routine—12 Products I Know for Sure That She Uses
- Boots Are an Autumn Staple—The 6 Chicest Styles for 2024 (and Beyond)
September 13th
- The NYFW Report: 6 Trends to Know for Spring 2025
- Sorry, Neutral Nails—I'll Be Opting for These Expensive-Looking Nail Designs This Month
- Sorry, Trousers—This Anti-Trend, Throw-On Dress Is My Go-To Wardrobe Staple This Winter
- Sienna Miller is My Autumn Style Muse––These are the 6 Classic Items She Wears on Repeat
- I Just Built My Dream Autumn Wardrobe Entirely From Sales Buys
September 12th
- Leopard Print Is Chic, But Wearing This Alternative Print Makes You an Elite Fashion Person
- New York Fashion Week Street Style Stars Went for These 10 Trends
- I Have Expensive Taste But a Small Budget—6 Fresh Trends I'm Shopping at COS, H&M and Zara This Autumn
September 11th
- These 8 Autumn-Coded French Tip Manicures Are the Height of Elegance
- I've Tried On So Many High-Street Coats—These 3 Need to Be Seen
- It’s a Leopard-Print Autumn—Here’s How Fashion People Are Wearing the Trend With Jeans
- The Experts Have Spoken—These 8 Autumn-Ready Beauty Trends Are Already Taking Over Paris
- Personal Space: Zoë Zimmer
- It's Loafer Season! 6 Casual Flat-Shoe Outfits That Even the Most Elevated Dressers Will Wear This Autumn
September 10th
- Scarlet! Suits! Supersized Styling! 6 Street Style Trends Setting the Tone for Autumn 2024
- The Transitional Edit: 7 Sophisticated Staples Fashion Editors Are Wearing On Repeat Right Now
September 9th
- 7 Cool Fashion Trends You’ll See All Over Europe This Autumn
- Sorry, But the '90s Did Casual Dressing Better—6 Easy Outfits That I'd Still Happily Wear Today
September 8th
- I've Found Autumn's Wealthiest-Looking Trend (and It's One You Can Thrift)
- This Bride Wore a Romantic, Cottagecore-Style Dress for Her Cool East London Wedding
- From Rich Burgundy to Soft Chalk—6 Autumn 2024 Colour Trends Taking Over the High Street
September 7th
- Sorry, Black Boots—The Chicest Women I Know Are Wearing Pairs in This Rich-Looking Colour
- If You Want to Look Expensive This Autumn, Here Are 5 Elegant Colours to Have in Your Wardrobe
- 6 Small Yet Extremely Glossy Beauty Trends I’m Seeing Nonstop This Autumn
- From Paris to Oslo, Stylish Europeans Are Choosing These 5 Chic Hair Colours This Autumn
September 6th
- The High-Street Jacket That All Our Editors Want Is Finally Back In Stock
- Trust Me, Everyone Will Be Wearing Theses Dark Nail Colours this Autumn
September 5th
- Chic, Timeless and So Expensive-Looking—This £30 H&M Jacket Is Destined to Sell Out
September 4th
- European Women Know How to Look Polished—11 Chic Outfits They're Relying On This Season
- 6 Under-the-Radar Shoe Trends Influencers in London, Paris and New York Are Backing This Autumn
- These Underrated Ingredients Prove That You Don't Need Retinol to Transform Your Skin
- If You Love the '90s and French Style, These 8 Outfits Will Speak to You
September 3rd
- If You Thought Brown and Burgundy Were Elegant, Wait Until You See Autumn's Newest Colour Trend
- Everyone Is Requesting This Extra-Polished Bob Hairstyle at the Salon This Autumn
- Everyone Has Fallen for This Anti-Trend, Designer-Passing High-Street Bag—Now In Winter's Trending Shade
- 16 Fresh Looks That Prove London Street Style Is (and Always Will Be) Elite
- Sandals Or Not, These 6 Pedicure Colours Will Ensure You Look Polished From Top to Toe This September
- H&M Knows That These 6 Elegant Trends Will Define Autumn 2024
September 2nd
- Scandi Style Is My Kryptonite—6 Street Style Trends From Oslo I Can't Stop Thinking About
- Suddenly, Fashion People in London, Paris and New York Are Swapping Flats for This Elegant Alternative
- The Experts Have Spoken—These 8 Autumn-Ready Hair Trends Are Already Taking Over London
September 1st
- Beige Trench Coats Will Never Be Out, But These 5 Trending Colours Are Officially In
- I Know You're Stylish If You Already Own This Under-the-Radar, Highly Chic Bag Trend