Trends
Charting the latest fashion and style trends directly from the runways, street style, A-list celebrities, influencers, social media, and more.
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Flares Are Officially Back, and They Look Cooler Than Ever With These 5 On-Trend Shoe Styles
Not so retro after all.
By Bébhinn Campbell
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I Just Tried On All of Spring's Chicest Colour Trends—Here's What Worked
Get ready to update your palette.
By Chloe Street
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The 2000s Called—These "Outdated" Y2K Trainer Trends Are Making a Chic Comeback in 2025
Yes, really.
By Remy Farrell
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No Polished Outfit Is Complete Without a Belt—4 Styles I'm Adding to Trousers and Skirts Now
The finishing touch.
By Natalie Munro
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7 Simple Yet Chic Outfits That Are the Epitome of Timeless
Clean-lined and oh so cool.
By Joy Montgomery
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I'm Calling It: These 5 Stylish Shoe Colours Will Lead the Trends in 2025
The runways have spoken.
By Bébhinn Campbell
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9 Chic But Low-Effort Outfits You'll Want to Copy Immediately
I know I do.
By Bébhinn Campbell
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These 5 Classic Winter Colours Will Never Go Out of Style—Here's How to Wear Them Now
Same shades, new looks.
By Humaa Hussain
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7 Elevated, Comfy and Chic Outfits That Will See Me Through All My Weekend Plans
My Sunday coffee-and-walk look, sorted.
By Avalon Afriyie
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I Thought This Colour Was "Old Fashioned" But Fashion People Are Proving It's Already Trending for Spring
I've been converted.
By Natalie Munro
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6 Pretty Colour Trends That Are Overthrowing Brown and Burgundy in 2025
Here come the hues.
By Maxine Eggenberger
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This Dated Denim Trend Is on Its Way Back—Here's How French Women Are Already Wearing It
Five outfits we're copying.
By Michelle Scanga
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2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key Trends
From the runway to the high street.
By Remy Farrell
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25 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear
Cue cosy season!
By Eliza Huber
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Stylish Dressers Are Updating Their Simple Trouser and Skirt Outfits With This Chic Accessory
An instant outfit-enhancer.
By Natalie Munro
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The Coolest French Woman Says That Skinny Jeans With These Shoes Are In for 2025
I'm taking her word for it.
By Allyson Payer
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Light Blue is Already One of 2025's Chicest Colour Trends—7 Shades That Pair Perfectly With It
As seen on the streets of London and Paris.
By Bébhinn Campbell
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We're Calling It Now—This Pretty Top Trend Just Might Replace Your White Tee This Season
It's already a French staple.
By Remy Farrell
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27 New-In Buys From Zara, COS and ARKET That Are Cosy, Chic and Classy
They don’t disappoint.
By Natalie Munro
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Suddenly, All the Chicest People I Know Are Upgrading Their Outfits With This Pretty Accessory Trend
I'll be doing the same.
By Natalie Munro
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I Have Expensive Taste But a Small Budget—This Is Where I Find the Best Affordable Cashmere
Jump(er) to it!
By Natalie Munro
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I've Noticed Every Single Chic Person Is Updating Their 2025 Outfits With This Simple, Elegant Accessory
Small but mighty.
By Natalie Munro
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When It Rains in Copenhagen and Paris, Fashion People Count On These 6 Chic, Weather-Appropriate Outfits
Take that, drizzle.
By Maxine Eggenberger
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Black Tights Are Chic, But These 6 Colours Will Make You Look Much Trendier
The shades to know.
By Natalie Munro
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No Clothes Required—5 New Lingerie Trends Better Than Your Everyday Outfits, According to an Expert
It's what's underneath that counts.
By Remy Farrell
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Yes, You Can Look Elegant When It's Really Cold—These 7 Outfits Prove It
Prepped and primed for cooler temperatures.
By Maxine Eggenberger
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7 Deeply Chic Winter Outfits Stylish People Across Europe Are Rotating Right Now
Take note.
By Natalie Munro
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I've Been a Stylist for Over 10 Years—These 7 Colours Always Look Chic With Red
Trust me.
By Harriet Davey
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Reformation's Winter Sale Is Now 50% Off—These 23 Chic Items Are Selling Fast
I've been waiting for this one.
By Emily Dawes
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger