Trends
Charting the latest fashion and style trends directly from the runways, street style, A-list celebrities, influencers, social media, and more.
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I'm Putting Black Boots on Pause—5 Trending Colours I'm Wearing Instead This Winter
New icons incoming.
By Bébhinn Campbell
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Sorry, Ankle Boots—This Is the Boot Fashion People Are Relying On This Winter
Plus, 11 chic ways to start wearing them now.
By Maxine Eggenberger
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5 Controversial Jeans Trends That Will Be Everywhere in 2025
It's time to discuss denim.
By Remy Farrell
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I Have Designer Taste on a High-Street Budget—5 Party-Ready Trends I'm Shopping at H&M This Season
No time to gatekeep!
By Harriet Davey
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Winter 2024 Wish List
Listen to the expert.
By Emily Dawes
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27 Winter Buys From Zara, COS and ARKET That Are Cosy, Chic and Classy
They don’t disappoint.
By Natalie Munro
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WWW Curates: Burgundy Is Trending and These Are Our Top Picks
The chicest colour of them all.
By Who What Wear
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The 6 Winter It-Bags That Everyone With Expensive Taste Is Pre-Ordering Now
Catch them if you can.
By Remy Farrell
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The Timeless Staples We've Bookmarked for the COS Black Friday Sale
Smart buys.
By Florrie Alexander
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3 French Vs. 3 Scandi Knitwear Trends Set to Be Everywhere This Winter
Choose your team.
By Remy Farrell
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Instagram Has Spoken: These 7 Stylish Party Trends Are Set to Dominate This Season
Bring on the sparkle.
By Jess Kelham-Hohler
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French Women Always Look Chic in Winter Thanks to These 8 Items
Taking notes.
By Judith Jones
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7 Stylish But Low-Effort Winter Outfits You'll Want to Copy Immediately
I know I do.
By Bébhinn Campbell
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I've Studied it Closely—These Six Colours Pair Beautifully With Brown
Brown is the new black.
By Avalon Afriyie
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7 Winter Outfits From H&M That Will Make You Look Like You Hired a Stylist
Affordable but so chic.
By Emily Dawes
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Dermatologists Want Us to Stop Making These 5 Skincare Mistakes This Winter
Plus, 5 solutions.
By Mica Ricketts
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From Hats to Jumpers—These Are the Most Stylish Cashmere Pieces for Every Budget
Cosy and chic in equal measure.
By Joy Montgomery
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I Just Bought My First Red Knit—Four Simple Ways I Plan on Styling It This Winter
The perfect pop of red.
By Natalie Munro
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5 Expensive-Looking Winter Outfits You Can Re-Create on a Budget
Flawless and frugal.
By Bébhinn Campbell
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Rich, Classy, and Versatile—This Chic Dress Trend Has All the Makings of a Great Party Outfit
Thank us later.
By Remy Farrell
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24 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear
Cue cosy season!
By Eliza Huber
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I Don't Make the Rules—Here Are All the Classic Trends to Pair With Leopard Print This Winter
Perfect pairings.
By Jess Kelham-Hohler
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Suddenly, All the Chicest People I Know Are Wearing Outfits Featuring One of These Classy Winter Trends
The more, the merrier.
By Bébhinn Campbell
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We Hate to Break It to You, But These 5 Winter Trends Can Look a Little Cheap
Don't worry, we have alternatives!
By Maxine Eggenberger
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9 Low-Key Outfits I'm Relying on This Winter
The epitome of casual cool.
By Maxine Eggenberger
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8 Perfect Instagram Outfits That Are So Easy to Re-Create This Winter
IG's finest.
By Maxine Eggenberger
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Forget the Trends—Fashion People in London Rely On These 8 Classic Pieces Throughout Winter
We're always prepared.
By Maxine Eggenberger
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7 Winter Colour Combinations That Will Instantly Make You Look Put-Together
Your fool-proof guide.
By Jess Kelham-Hohler
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I Didn't Think Animal Print Could Look Chic, Until I Saw These Five Polished Winter Trends
Consider me influenced.
By Bébhinn Campbell
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Trust Me When I Say These 7 Winter Mini Trends Have Serious Staying Power
No fleeting fashion moments here.
By Bébhinn Campbell