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I've Spotted So Many Londoners Wearing This Timeless Cashmere Jumper—Now It's 20% Off
Black Friday has arrived early.
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Sorry, Blue Jeans—Fashion People Are Now Pouncing on This New Denim Trend
It's so fun.
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3 Chic Boot Trends Fashion People in London Are Wearing on Rotation Right Now
The styles dominating the city.
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Fashion People in Paris and London Agree That These Will Be 2025's It Trainers
I'll take one of each, please.
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I've Tried On So Many Pairs of Tailored Trousers—These Are the Very Best
A true wardrobe hero.
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We Can Always Count on These 13 Brands to Serve Up the Best Boots
Names to know.
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H&M Just Released a Pair of £38 Mules That Are Designer-Passing and Bound to Sell Out
Just in time for party season.
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Welcome to the Who What Wear UK Luxury Issue
Featuring the best looks of the season.
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European Women Rely on This Elegant Coat Trend to Look Polished in Winter—18 of the Best for Every Budget
A modern classic.
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What’s Trending in the World of Jewellery and Watches
All the brands and styles to know.
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7 Industry Tastemakers Share Their Female-Designed Shopping Lists
Influential picks from influential people.
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The Elegant Blouse Trend That Stylish People in Copenhagen and London Are Wearing With Jeans
So simple, so elegant.
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Forget Neutral Knitwear—Celerities and Influencers Are Wearing This Chic Trend Instead This Winter
And you can shop it at Zara.
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33 Jewellery Gifts That Feel Incredibly Special, Whatever Your Budget
And with Christmas a few weeks away…
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I'm in My 50s and Have Tried a Tonne of Basics—Now, I Rely On These 7 Easy Items
A fashion editor's top picks.
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From Affordable to Luxury: These Jewellery and Watch Gifts Are Sure to Impress
A gift they'll never forget.
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We Know What the Men in Your Life Will Appreciate for Christmas
See where to get clever gifts.
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The Elegant Top Trend Stylish Women in New York Are Wearing With Jeans and Skirts This Winter
It's giving luxury.
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The Anti-Trend Boots People in Paris, London and Copenhagen Consistently Wear
Only the chicest need apply.
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50 Years Later, This Bangle Is Still the Ultimate Status Symbol
Minimal and marvellous.
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6 "Old" Winter Shoe Trends That London Fashion People Are Reviving for 2025
They're classics for a reason.
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I've Done the Research—These 5 Elegant Coat Trends Are the Key to Looking Put-Together This Winter
From floor-sweeping silhouettes to bold check prints.
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Zara’s Knitwear Has Never Looked Stronger—21 Pieces That’ll Be Gone by December
This fashion editor's cosy wish list.
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I've Done the Research—These Are the Best Boots to Wear With Mini, Midi and Maxi Dresses
Finally, a solution to this fashion dilemma.
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Hear Me Out: This Classic Coat Style Is the Key to Looking Elegant in 2024
Make way for the maxi.
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I've Tried on So Many High-Street Flats—Now My Favourite Pair Comes In a Fresh New Colourway
The shade of the season.
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If Looking Polished This Winter Is Your Goal, This Is the Flat Shoe Trend You Have to Consider
Take my word for it.
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No Guesswork Required—I Know These 6 Chic Bag Trends Will Take Over This Winter
To have and to hold.
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I’m a Fashion Editor With Expensive Taste—21 New-In M&S Buys That Have My Full Attention Right Now
Sponsor Content Created With M&S
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If Looking Chic This Winter Is Your Goal, This Is the One Knitwear Trend You Have to Consider
A wardrobe-altering buy.
