Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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9 Timeless Bags Minimalist Fashion People Still Love Years Later
They all have one thing in common…
By Emily Dawes
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Camel Coats Always Look Elevated—21 That Get This Fashion Editor's Approval
A wardrobe classic.
By Emily Dawes
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Zoë, Bella and Laura Have Been Carrying This New It Bag For Weeks—Now It's Finally Landed
And I doubt it will be around for long.
By Natalie Munro
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
By Florrie Alexander
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I've Spotted So Many Londoners Wearing This Timeless Cashmere Jumper—Now It's 20% Off
Black Friday has arrived early.
By Florrie Alexander
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Sorry, Blue Jeans—Fashion People Are Now Pouncing on This New Denim Trend
The funnest wardrobe addition.
By Natalie Munro
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3 Chic Boot Trends Fashion People in London Are Wearing on Rotation Right Now
The styles dominating the city.
By Hannah Almassi
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Fashion People in Paris and London Agree That These Will Be 2025's It Trainers
I'll take one of each, please.
By Nikki Chwatt
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I've Tried On So Many Pairs of Tailored Trousers—These Are the Very Best
A true wardrobe hero.
By Florrie Alexander
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We Can Always Count on These 13 Brands to Serve Up the Best Boots
Names to know.
By Maxine Eggenberger
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Sorry to My Trousers—These Easy, Throw-On Winter Dresses Have My Full Attention Right Now
Ticking off the chic and cosy boxes.
By Jess Kelham-Hohler
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PSA: The High-Street Coat Influencers Wear Every Winter is Finally Back in Stock
Bring on the cold.
By Emily Dawes
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H&M Just Released a Pair of £38 Mules That Are Designer-Passing and Bound to Sell Out
Just in time for party season.
By Florrie Alexander
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Welcome to the Who What Wear UK Luxury Issue
Featuring the best looks of the season.
By Who What Wear
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European Women Rely on This Elegant Coat Trend to Look Polished in Winter—18 of the Best for Every Budget
A modern classic.
By Maisie Bovingdon
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What’s Trending in the World of Jewellery and Watches
All the brands and styles to know.
By Sarah Royce-Greensill
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7 Industry Tastemakers Share Their Female-Designed Shopping Lists
Influential picks from influential people.
By Emma McCarthy
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No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Forever pieces.
By Emily Dawes
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The Elegant Blouse Trend That Stylish People in Copenhagen and London Are Wearing With Jeans
So simple, so elegant.
By Florrie Alexander
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Forget Neutral Knitwear—Celerities and Influencers Are Wearing This Chic Trend Instead This Winter
And you can shop it at Zara.
By Natalie Munro
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33 Jewellery Gifts That Feel Incredibly Special, Whatever Your Budget
And with Valentine's Day on the horizon...
By Emily Dawes
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I'm In My 50s, Have Tried a Ton of Basics, and Now Rely On These 7 Easy Items
A fashion editor's top picks.
By Jess Kelham-Hohler
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From Affordable to Luxury: These Jewellery and Watch Gifts Are Sure to Impress
A gift they'll never forget.
By Florrie Alexander
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We Know What the Men in Your Life Will Appreciate for Christmas
See where to get clever gifts.
By Amy Lewis
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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The Elegant Top Trend Stylish Women in New York Are Wearing With Jeans and Skirts This Winter
It's giving luxury.
By Natalie Munro
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The Anti-Trend Boots People in Paris, London and Copenhagen Consistently Wear
Only the chicest need apply.
By Maxine Eggenberger
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50 Years Later, This Bangle Is Still the Ultimate Status Symbol
Minimal and marvellous.
By Maxine Eggenberger
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6 "Old" Winter Shoe Trends That London Fashion People Are Reviving for 2025
They're classics for a reason.
By Remy Farrell
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I've Done the Research—These 5 Elegant Coat Trends Are the Key to Looking Put-Together This Winter
From floor-sweeping silhouettes to bold check prints.
By Bébhinn Campbell