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Honestly, If I Didn’t Know Any Better, I’d Say These £39 Marks and Spencer Jeans Were Designer
Four of our editors now own them.
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24 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
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The Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
They're always welcome on my wish list.
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Not All Shoes Work With Tights, But These 6 Combos Are Classy, Chic and Keep You Warm
Fashion people's favourite pairings.
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Move Over, Jeans—I'll Be Wearing These 6 Stylish Skirt Trends Instead in 2025
I'm in my skirt era.
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This Controversial Trainer Trend Is Going to Happen, Whether I Like It or Not
There's nothing I can do.
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
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5 Ways I'm Wearing This Classic Jacket Style Now and Well Into Spring
The styling possibilities are endless.
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The "Cheap" Shoe Trend Everyone's Suddenly Wearing With Jeans
I'm pouncing on a pair.
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This Classic Leather Tote Might Be the Most Useful Item You'll Ever Buy
I always recommend it.
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The Arket Jumper Every Fashion Person Owns Has Just Come Back In Stock
Dreams do come true.
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
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I Swore Off Trainers Until I Discovered That These 3 Styles Go With Everything I Own
Forever favourites.
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
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Zara’s Never Looked Chicer—12 Pieces That’ll Be Impossible to Find Come February
I'm not pausing on these.
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Instead of Black, Stylish People Know Loafers in This Colour Look Even Chicer With Jeans
A fool-proof combination.
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I'm Calling It—This is the Specific Skirt Trend Fashion People Will Be Wearing Until April
For good reason.
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
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From Affordable Finds to Investment Buys, These Are the Best Snow Boots for Every Budget
Toasty feet guaranteed.
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So You Bought a Suede Bag—Here Are the Affordable Ways to Keep it Looking Brand New
Restore your prized possession to its former glory.
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Trench Coats Are Seriously Versatile—9 Sophisticated Outfits That Prove It
So many ways to wear.
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I'm a Denim Expert—These 7 Jeans Brands Are Genuinely Worth Investing In
Trust me on this one.
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I Haven't Shopped at ASOS In Years but Their Latest Drop Made Me Look Twice
They're just so elegant.
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I'm a Brit Living in Paris—5 Jeans Outfits French Women Wear Every Winter
Looks to rely on.
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This Sophisticated Yet Affordable Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
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Soft Tailoring, Suede Bags and Elegant Coats—What Luxury Looks Like in 2025
The smartest investments.
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StockX Just Told Me This Is the Cool Trainer Brand Everyone Will Be Into This Year
I can see why.
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From London to Oslo, Fashion People Are Replacing Jeans With This Cosy Yet Elegant Dress Trend
Maxi hems, minimum effort.
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I'm Bored of My Leggings—9 Alternatives I'm Wearing Instead to Feel Polished But Still Comfy
They're just as comfortable.
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This Accessory Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
