Black Friday Might Be Over But the Incredible Deals Live Rent Free in My Head

Black Friday has been and gone, but we're already thinking ahead to 2025. While some of the deals we outlined might still be valid (if you're very, very lucky!), scroll on to read more about Black Friday 2025, and why it—and any other sale moment—is the ideal time to invest in beauty.

Following the frenzy of Black Friday this year, I feel as broken as my inbox, where every every brand you've ever shown interest in sent alert after alert about offers and promotions. Not to mention the TV and social media ads that now live rent-free in my mind. It's enough to make you want a full-blown digital detox. However, now that the dust has settled, I'm actually a little sad—Black Friday 2024 was incredible with some of the best deals I've seen (and I've been doing this for a long, long time). So, in preparation for and anticipation of Black Friday 2025, I'm arming you with essential tips to cut through the chaos and help you find the best clothing deals on sale. And let's just say I take my role of guiding you away from any tempting sale traps and towards the worthy, genuinely money-saving deals very seriously!

My qualifications? You could say I'm a shopping expert. I've been a fashion editor and stylist responsible for picking out the very best buys from a sea of products for over a decade now, and my speciality is timeless wardrobe classics (the kind you don't regret buying in sales). Each year, I check in on hundreds of deals every hour to bring you the very best of the best. Being a Who What Wear UK editor also comes with plenty of insider knowledge, so you can rest assured we have (and will be keeping you updated on) the dates and details of the best clothing deals from the early Black Friday sales right through to the end of Cyber Monday.

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

My Tips for Shopping Black Friday Fashion Deals:

When it comes to shopping for clothes, shoes and accessories on Black Friday, you'll likely want to find classic pieces that have been slightly out of reach previously, or hard-working basics that are missing from your wardrobe and were already on your list (such as a new winter coat or pair of boots). With all our purse strings a little tighter this year, these sales can also be a great time to get started on your gift buying or kick off your partywear wardrobe. Whatever you're looking for, it's all about investing in considered, thought-through purchases that won't give you a pang of guilt when you see your bank statement in December.

Of course, our team of expert Who What Wear editors have also been deep-diving into the specific deals to help guide you on the best pieces to buy. If it's specifically affordable clothing finds you're after, don't miss this round-up of the Black Friday buys on our editors' wish lists. If you've been caught off guard by this oncoming cold snap and still need a winter coat, here's our edit of the best outerwear deals. If it's impressive beauty bargains on your list, you'll need to read all about our beauty editor's unmissable sale picks, as well as her tips on finding the best discounts on beauty tools. And if you're using the sales as an opportunity to do a spot of Christmas shopping (a wise move), I've found some incredible savings on gorgeous gifts to help you along the way.

The Deals and Sales That Impressed Me Most Last Black Friday:

• COS: Save up to 60% on tailoring, coats and accessories
• Reformation: Find 25% off iconic buys from Mason pants to cashmere
• Harrods: Designer buys are now up to 30% off
• Whistles: Save 20% on everything including best-selling leather
• DeMellier: Get 20% off everything with Code WWW20.
• Monica Vinader: The whole site is 30% off right now
• Net-a-porter: Up to 50% off designer bags, coats and more. Plus, an extra 15% off certain items at the checkout.
• Rixo: Save 20% on iconic dresses, boho blouses and coats
• Mango: My entire wish list is up to 50% Off
• John Lewis: Homeware, tech, beauty and fashion now 20% Off
• Missoma: Save 40% on iconic jewellery

The Best Black Friday Clothing Deals and Codes I Saw

• Reformation Mason Pant was £178 now £134
• DeMellier The Midi New York was £445 now £356
• Toteme Two-Tone Cashmere-Blend Coat was £1030 now £618
• Savette The Tondo Crescent leather shoulder bag was £1265 now £886
• Astrid & Miyu Tennis Chain Bracelet was £75 now £56
• Whistles Clean Bonded Leather Jacket was £449 now £337
• Rise & Fall Cashmere Jumper was £175 now £140
• Mulberry Leather Islington Cross-body Bag was £1495 now £1045
• Barbour Quilted Shall Jacket was £220 now £154
• Jil Sander Small Bateau Bag was £1850 now £1202

SHOP THE BEST BLACK FRIDAY CLOTHING DEALS, BY BRAND:

COS BLACK FRIDAY SALE

The COS sale had up to 60% off a selection of its best-selling wardrobe staples—from perfect white shirts to chic knits, winter coats and even the brand's famously good wide-leg trousers.

Shop the COS sale:

REFORMATION BLACK FRIDAY SALE

If you asked every editor on our team what their favourite Black Friday sale was, I'm pretty sure we'd all say Reformation. The brand rarely does discounts but for Black Friday it went all out offering 25% off everything on site (the best kind of sale). We always have Reformation items on our wish lists as fashion editors, so there's no better time to head to the checkout than Black Friday. From the celeb-loved dresses, to its famously good wide-leg Mason pants (which come in petite and extended sizes too), responsible knitwear (I've just checked out with the Clara cardigan) and dream boots (Remy are the perfect knee-highs in my opinion).

Shop the Reformation sale:

HARRODS BLACK FRIDAY SALE

We all know Harrods is the destination for luxury buys, and I can recommend heading there to treat yourself (or your loved ones) to winter investment buys (there's so many great designer bags), luxe eveningwear and seriously special gifts in the run-up to the festive period. Until the 4th of December, Harrods has up to 30% off selected pieces.

Shop the Harrods sale:

WHISTLES BLACK FRIDAY SALE

Whistles manages to nail those expensive-looking classics that we keep in regular rotation for many years, making it a brand that fashion editors turn to again and again to bolster their wardrobes. The prices can sometimes be a little higher than your average high street store, so Black Friday is the perfect opportunity to invest in the brand's premium quality for less. In 2024 there was 20% off everything on site or savings of 25% when spending over £250. My advice? Invest in their beautiful leather.

Shop the Whistles sale:

DEMELLIER BLACK FRIDAY SALE

DeMellier bags have become the accessory of choice for fashion people and editors (we're currently obsessed on the Who What Wear desk, and you can read our round-up of our favourite DeMellier bags here). Whilst their sale was open to the masses, the brand offered 20% off Black Friday discount with code WWW20. The best part? They're not as wildly expensive as they look. In fact we'd class these beautiful "quiet luxury" bags as being relatively affordable in the handbag world.

Shop the DeMellier sale:

MONICA VINADER BLACK FRIDAY SALE

If you're a jewellery-lover at heart, then you'll probably have been refreshing Monica Vinader's site all month waiting for their deals to arrive. The Black Friday sale the brand rewarded us with a 50% off flash sale on selected items and 30% off everything else.

Shop the Monica Vinader sale:

NET-A-PORTER BLACK FRIDAY SALE

Whether it's ball gowns or blazers, boots or bikinis, with over 300 pages of discounted designer buys you were sure to find the pieces on your wish list via Net-a-Porter with up to 50% off in the Black Friday sale. Plus, there was an extra 15% selected items at the checkout.

Shop the Net-a-Porter sale:

H&M BLACK FRIDAY SALE

H&M is one of our go-to destinations for timeless, classic wardrobe staples that are affordable, too. During Black Friday, the brand usually offers up to 70% off a whole bunch of bestselling pieces, such as wide-leg trousers, coats and cosy knitwear.

Shop the H&M sale:

MULBERRY BLACK FRIDAY SALE

Designer brands like Mulberry rarely go on sale, but 2024 was our lucky year. Savings could be made on a selection of leather goods, from iconic bags like the Bayswater and Alexa, to modern favourites like the Lana and M Zipped tote. We also found refined accessories of purses and passport holders. Whether you're looking for yourself or someone else, there's plenty of gems to find in this sale.

Shop the Mulberry sale:

RIXO BLACK FRIDAY SALE

Beautiful dresses, excellent coats and tops you'll want to wear instantly—the Rixo Black Friday sale didn't disappoint. There was 20% off almost everything on site, including so many bestsellers.

Shop the Rixo sale:

MANGO CYBER MONDAY SALE

We all know and love Mango for its expensive-looking high street buys—whether you always turn there for great outerwear, stylish shoes or elevated partywear and the brand offered up to 50% off for Black Friday. These aren't the dregs of the season, there are so many great winter buys included that will see you through the colder months ahead (and beyond).

Shop the Mango sale:

JOHN LEWIS BLACK FRIDAY SALE

The John Lewis Black Friday sale launched with 20% off key categories, including womenswear, with winter-ready footwear, jewellery that you can snap up for yourself or for gifting, and plenty of clothing deals to explore. Some prices shown on the site are already discounted.

Shop the John Lewis sale:

MISSOMA BLACK FRIDAY SALE

Missoma's Black Friday sale was mega, with up to 40% off everything site-wide. Explore beloved earrings, timeless necklaces as well as stacking rings and bracelets. Whether you're buying for yourself or ticking off your Christmas list early, you're sure to find some seriously special pieces in this sale.

Shop the Missoma sale:

ANTHROPOLOGIE BLACK FRIDAY SALE

For Black Friday, Anthropologie is offering 25% off everything, and an extra 50% off pieces already in sale! Alongside the various homeware pieces that have made their way into my basket are a selection of staples with a modern edge, elegant evening pieces and winter-ready standouts, all primed to instantly fold into my outfit rotations.

Shop the Anthropologie sale:

NOBODY'S CHILD BLACK FRIDAY SALE

Nobody's Child does beautiful dresses that you'll often find the Who What Wear UK team wearing to weddings, work and everything in between, but I've recently noticed the affordable (and sustainably minded) brand nailing winter staples too. The new knitwear pieces have particularly caught my eye as we head into winter.

Shop the Nobody's Child sale:

MYTHERESA BLACK FRIDAY SALE

MyTheresa's fall/winter sale arrived with a seriously sweet sale of up to 50% off. Already my basket has been filled with luxurious boots, a designer bag and a coat I'm planning on wearing immediately.

Shop the MyTheresa sale:

ABERCROMBIE & FITCH BLACK FRIDAY SALE

Abercrombie offered 25% off everything and an extra 15% off selected styles. I've long been a fan of the brand's denim, which I've personally put to the test and are a staple in my collection. We have to mention the Sloane trousers, a tailored style with a sleek drape and coming in a selection of neutral shades. Alongside, you can get party ready with dresses and mix-and-match outfits ticking off all your upcoming occasions.

Shop the Abercrombie & Fitch sale:

MEJURI BLACK FRIDAY SALE

Mejuri is a jewellery brand that's great for everyday pieces. I have a number of styles from them that I wear all the time (and so does Meghan Markle). For Black Friday there was 25% off everything when you spent over £100.

Shop the Mejuri sale:

HUSH BLACK FRIDAY SALE

Great coats, soft knitwear and stellar footwear—the Hush Black Friday sale was excellent. With up to 30% off selected styles, there were plenty of styles to explore including party-ready buys, daily denim and so much more.

Shop the Hush sale:

HARVEY NICHOLS BLACK FRIDAY SALE

Lucky for us, Harvey Nichols Black has launched it's sale with 30% off selected styles. If it were me, I'd head straight to the accessories section to see what bags are discounted right now, then swing by the outerwear as winter is in full swing.

Shop the Harvey Nichols sale:

EDGE OF EMBER BLACK FRIDAY SALE

There was up to 30% off Edge of Ember's demi-fine jewellery right now. Find initial necklace which are perfect for gifting (or self-gifting), classic earrings you'll wear every single day and standout pieces ready to the up the ante of your party looks this season and beyond.

Shop the Edge of Ember sale:

RISE & FALL BLACK FRIDAY SALE

Rise & Fall launched its Black Friday 2024 sale early with 20% off everything site-wide, and they carried it on for Cyber Monday, too. Of my favourite picks, there's a sleek dress ready to earn its place as your go-to LBD. Alongside, the knit jumper is adored by the fashion crowd for its cosy composition of 30% Mongolian cashmere and 70% merino wool.

Shop the Rise & Fall sale:

LUISA VIA ROMA BLACK FRIDAY SALE

Luisa Via Roma is home to a host of designer buys, and on Black Friday there was 40% off when using code BF40 checkout. The discount applied to selected styles, ranging from timeless coats to forever footwear with a plethora of great trousers and standout tops in between.

Shop the Luisa Via Roma sale:

ASTRID & MIYU BLACK FRIDAY SALE

If you love jewellery, you'll probably want to take a look at Astrid & Miyu's next Black Friday sale, as this one had 25% off almost everything. There's everyday chain necklace, standout earrings for the party season, and array of pieces you'll want to stack together or celebrate separately. Plus, the beautiful pieces make for excellent Christmas gifts.

Shop the Astrid & Miyu sale:

ELLEME BLACK FRIDAY SALE

French brand Elleme's anti-trend bags are adored by celebrities and fashion people alike. On Black Friday there was 15% off site wide, buy 2 pieces for 25% off, 3 or more for 30% off. Discounts were applied at checkout. All below prices are based on 15% off.

Shop the Elleme sale: