High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow
Directional staples ahead.
By Florrie Alexander
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21 Rich-Looking H&M, & Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe
I'm sold.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I've Covered Zara’s Black Friday Sale for 8 Years—Here Are the Deals I'm Excited for (and Secret Savings to Shop Now)
We're talking early offers with 48% off!
By Hannah Almassi
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
By Florrie Alexander
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H&M Just Released a Pair of £38 Mules That Are Designer-Passing and Bound to Sell Out
Just in time for party season.
By Florrie Alexander
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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I've Tried on So Many High-Street Flats—Now My Favourite Pair Comes In a Fresh New Colourway
The shade of the season.
By Florrie Alexander
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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These 7 Expensive-Looking High-Street Coats Will Carry You Right Into 2025
Winter is here, and I couldn't be happier.
By Florrie Alexander
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M&S Just Created the Most Expensive-Looking Coat in Winter's Trending Colour
My winter wardrobe is now complete.
By Florrie Alexander
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My Job Is Finding Expensive-Looking High Street Buys—27 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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I Swear, I Spot Stylish People Carrying This Cult COS Bag Every Day in London
Back in new shades for winter.
By Florrie Alexander
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24 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
By Megan Nash
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17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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Out of Thousands of High-Street Jumpers, These Are the 29 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
So much goodness, so little time.
By Remy Farrell
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I’m a Zillennial, But I Know Every Age Group Is Buying These Cool £45 Marks & Spencer Jeans
They have universal appeal.
By Natalie Munro
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H&M Called It: The 5 Timeless, Expensive-Looking Trends That Will Define Winter
Cold-weather dressing just got chicer.
By Florrie Alexander
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Slow Fashion Is a Big Priority for Me—20 Independent Brands I Always Recommend
Shop small this season.
By Avalon Afriyie
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No Doubt About It—These Are the 15 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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I Have Designer Taste on a High-Street Budget—27 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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It's Time to Layer Up! This £55 Knit Is the Key to Getting Cold-Weather Ready
Warm? Check. Chic? Check.
By Natalie Munro
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Honestly, If I Didn’t Know Any Better, I’d Say These £39 Marks and Spencer Jeans Were Designer
Obviously, they came home with me.
By Natalie Munro
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21 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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I'm Obsessed With Zara's Sister Brand—19 Luxe Pieces on My Winter Wish List
Quiet luxury on the high street.
By Eliza Huber
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21 Expensive-Looking Pieces From the New-In Sections at Mango, COS and Zara
Lovely things await.
By Remy Farrell