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I Have Designer Taste on a High-Street Budget—33 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
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5 Under-£100 New-Season Buys That Make Up My Winter Capsule Wardrobe
Soon-to-be staples.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
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Honestly, If I Didn’t Know Any Better, I’d Say These £39 Marks and Spencer Jeans Were Designer
Four of our editors now own them.
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24 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
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2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key Trends
From the runway to the high street.
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
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According to Zara, This Is the Only Boot Trend Stylish People Need to Know About
Comfortable, elegant and affordable.
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I Love Baccarat Rouge 540—These 10 Affordable Alts Smell Just as Good
Did someone say dupe?
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It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
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Nothing Beats a Designer Bag, But This High-Street Brand’s Styles Feel Just as Special
It's where I go for chic, timeless accessories.
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A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
An affordable edit.
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
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From The Outnet to TK Maxx, These Are the 8 Discount Shopping Sites Team Who What Wear Actually Uses
Shop like a pro.
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I Searched for Expensive-Looking 2025 Buys—Arket, Topshop and Zara Delivered
Capsule-wardrobe heroes in the making.
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23 Affordable Moisturisers That Feel So Expensive on the Skin
Purse-friendly yet luxurious.
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21 Expensive-Looking Pieces From the New-In Sections at Mango, COS and Zara
Lovely things await.
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
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Affordable Price Tag, Affluent Style: The New Designer-Coded Handbag Our Editors Are Obsessing Over
Luxury for less.
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
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No Doubt About It—These Are the 18 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
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17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
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If You Thought These New M&S Buys Were Designer, I Wouldn't Blame You
Time to get scrolling.
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I Just Bought All My 2025 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
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I Own a Lot of Expensive Dresses But This £79 One Is What I Want to Buy Now
For many reasons.
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I’m Convinced These 17 Expensive-Looking Zara Items Will Sell Out Before 2025
Wardrobe staples incoming...
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
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I've Fallen for These Elevated Basics From H&M, COS and Mango
Buys to bookmark.
