Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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It's Undeniable: This Is the Best Year Yet for Faux-Fur Coats
You don't want to sleep on this trend.
By Sophie Robyn Watson
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French Women Are Suddenly Ditching Their Jeans For This Far More Elegant Trend—I Put it to The Test
I'm convinced.
By Ava Gilchrist
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Stylish People Have Declared This the It Bag of 2026—And It's Already Selling Out
It might be the best one yet...
By Florrie Alexander
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I Thought This Shoe Trend Looked 'Cheap', Until the Chicest Dresses Around Proved Me Wrong
I'm willing to admit it.
By Lauren Cunningham
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I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
By Florrie Alexander
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High Street
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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I Have Designer Taste on a High-Street Budget—11 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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15 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Best buys only.
By Emily Dawes
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I'm Convinced That Zara, COS and H&M Make the Cosiest Cashmere—These Elegant Pieces Prove It
A touch of luxury.
By Florrie Alexander
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Zara Just Quietly Dropped Its Chicest Winter Collection—11 Elegant Buys That Won't Stay in Stock
It's all so elegant.
By Florrie Alexander
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Athleisure
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I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
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Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter wardrobe heroes.
By Harriet Davey
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
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Basics
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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Trust Monikh: 14 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
Everyone will ask where your bag is from.
By Avalon Afriyie
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Thank Me Later—I Just Assembled a Chic 9-Piece Minimalist Capsule Wardrobe for You
Featuring items to suit all budgets.
By Maxine Eggenberger
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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Denim
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm a Fashion Editor With Classic Taste—Here's How I Dress Up My Favourite Jeans for a Night Out
Simple party outfits formulas only.
By Sophie Robyn Watson
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to chicness.
By Chiara Perera
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I'm a Denim-Obsessed Editor—My Most-Worn High-Street Jeans Are Now 45% Off
I wear them at least once a week.
By Florrie Alexander
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Nobody Makes Denim Look Chicer Than French Women—3 Shoe Trends They're Styling with Cigarette Jeans Right Now
Inspiration incoming.
By Natalie Munro
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I Gasped—The COS Jeans Fashion Editors Have Been Secretly Wearing for Years Are Finally on Sale
They're already selling fast.
By Florrie Alexander
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Not all Shoes Go With Chocolate-Brown Jeans, But These 5 Styles Definitely Do
I've done the research.
By Natalie Munro
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly-Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm.
By Brittany Davy
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Dresses
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Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So Easy
Just throw on and go.
By Elinor Block
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5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
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Trust Me, I've Tried Them All—This Is Where You'll Find the Chicest Petite Dresses
I'm 5'2", for the record.
By Emily Dawes
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You Might Be Sceptical, But This Divisive Dress Trend Is Making a Comeback for 2025
I'm here for it.
By Brittany Davy
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Handbags
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Stylish People Have Declared This the It Bag of 2026—And It's Already Selling Out
It might be the best one yet...
By Florrie Alexander
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The Celebrity-Approved It Bag Everyone Will Be Carrying in 2026
A new style to treasure forever.
By Florrie Alexander
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I'm All About the Understated Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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Choose Your Fighter: 2026's It Bags Have Arrived
The key styles to know.
By Emma McCarthy
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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I Spent a Day With Sienna and Suki’s New Favourite Designer Bag—Here Are My Honest Thoughts
Your favourite It girl's favourite It bag.
By Sophie Robyn Watson
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I Always Buy Designer Bags When They're On Sale—These 33 Are Excellent Finds
Smart shopping.
By Hannah Almassi
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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9 Prada Bags That Will Never, Ever Go Out of Style
The proof is in the nylon.
By Maxine Eggenberger
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The Best Designer Bags of All Time, According to the Experts
You'll never regret investing in one of these.
By Emily Dawes
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Jewellery
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All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Such chic pieces.
By Humaa Hussain
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Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy
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It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy
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This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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We Know You Have Impeccable Taste If You Wear These Classic Jewellery Creations
It doesn't get much more iconic.
By Humaa Hussain
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If Timeless Style Is Your Thing, These Are the Watches Worth Knowing About
Tick tock.
By Humaa Hussain
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Classy, Timeless and Elegant: These Diamond Earrings Are Worth the Investment
They really are forever.
By Emily Dawes
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Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
An editor takes a deep dive into Cartier’s signature LOVE Collection—arguably one of the most iconic jewellery collections of all time—and its timeless and romantic appeal through the decades.
By Rebecca Rhys-Evans
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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Jumpers and Sweaters
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
By Florrie Alexander
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We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
Direct from our wardrobes.
By Florrie Alexander
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I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
Now, in a new colourway.
By Florrie Alexander
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The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
By Florrie Alexander
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I've Tried on Hundreds of Jumpers— 9 COS, Reformation and Sézane Styles I'm Telling My Friends To Buy
No wonder they're best-sellers.
By Florrie Alexander
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Want The Row Cashmere? Instead, Shop This More Affordable Brand Editors Are Trying to Keep a Secret
Luxurious-looking knitwear ahead.
By Florrie Alexander
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This Cashmere Cardigan Is Fashion’s Best-Kept Secret—Now, in a Rare Move, It’s in the Sale
Straight from an editor's wardrobe.
By Florrie Alexander
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I've Spotted So Many Londoners Wearing This Timeless Cashmere Jumper
A caspule wardrobe hero.
By Florrie Alexander
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Just as Chic as Black and Navy, Jumpers in This Colour Always Look Elegant With Jeans
Your winter wardrobe will thank you.
By Natalie Munro
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IMO, Your Winter Capsule Wardrobe Isn't Complete Without a V-Neck Jumper—Here Are 17 of the Best
An iconic neckline.
By Melissa Epifano
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Lingerie
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
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Luxury
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
By Maxine Eggenberger
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According to 5 French Women With Impeccable Taste, These Are the Chicest Luxury Buys for Winter 2026 and Beyond
The designer wish list worth knowing.
By Harriet Davey
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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And Now, the Classic Luxury Buys Our Editors Are Standing By This Winter
Wise investments.
By Emily Dawes
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The Row! Ferragamo! Toteme! My Most Coveted Designer Buys Are Now Up to 50% Off
Bags, coats, cashmere and more.
By Florrie Alexander
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I'm Still in Shock: Mulberry's Rare 2025 Black Friday Sale Is Full of Iconic It Bags
Timeless classics.
By Florrie Alexander
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I'm a Luxury Obsessive, and This Is the One Designer Brand I Turn to for Stylish, Timeless Pieces
Worthwhile investments.
By Humaa Hussain
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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Only the Classics: These Are the 7 Definitive It Bags of Winter 2025
Trust Alexa, Hailey and Elsa.
By Sophie Robyn Watson
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More From Shopping
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I’m Prepping My Wardrobe for 2026—These Are the 15 Key Buys I’m Eyeing Up
They're too good to miss.
By Humaa Hussain
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I Only Shop Reformation in the Sale—11 Chic, Timeless-Capsule Wardrobe Buys That Are 30% Off
So many celeb-approved It buys.
By Florrie Alexander
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These Are the 7 Biggest Shoe Trends of 2026, According to the Runway
Step into 2026 in style.
By Sophie Robyn Watson
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The Celebrity-Approved It Bag Everyone Will Be Carrying in 2026
A new style to treasure forever.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
By Maxine Eggenberger
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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I'm All About the Understated Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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