Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I'm a Brit Living in Paris—4 Classy Winter Dress Outfits I'm Copying From French Women
Dress lovers unite!
By Avalon Afriyie
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Considering Investing in a Burberry Trench? Here's Everything You Need to Know
It's a true classic.
By Emily Dawes
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It's Official: These H&M Jumpers Are Raking in the 5-Star Reviews
Cosy dressing never looked so good.
By Poppy Nash
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Massimo Dutti's Black Friday Sale Is Coming—21 Highly Chic Pieces I've Saved for Later
We're talking up to 45% off, so who knows how long they'll last!
By Maxine Eggenberger
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The Luxury List: 60 of the Best Designer Gifts to Give This Season
The items we've been dreaming about.
By Remy Farrell
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This New It Bag Has Become An Instant Classic—Here's How it Surpassed the Trends
And Hailey Bieber is a fan.
By Eliza Huber
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Everywhere I Look, Cool Londoners Are Wearing This Subtly Chic Jumper Trend
Now I want one, too.
By Natalie Munro
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J.Lo Just Wore the Trouser Trend Stylish Londoners Wear Instead of Skinny Jeans
The perfect alternative.
By Eliza Huber
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Nobody Does It Better Than the Italians—6 Trends Everyone is Wearing in Milan
Attenzione!
By Anna LaPlaca
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Sorry, LBDs—This Is the Glossy Dress Colour Celebrities Are Backing for Party Season
Just so chic.
By Natalie Munro
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A Fashion Editor's Refresher Course on How to Walk in Heels
Plus some great pairs to do it in.
By Maxine Eggenberger
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7 Easy Staples You'll Find in Every Londoner's Capsule Wardrobe
Non-negotiables.
By Bébhinn Campbell
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I Just Created the Perfect Winter Capsule, and It's Made Up of These 9 Simple Pieces
Bundle up.
By Melissa Epifano
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I’m Shocked That 1) Lila Moss Wore a H&M Jumper, and 2) That It’s Still In Stock
Grab it before it goes.
By Natalie Munro
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These Are the Best Layering Pieces to Invest in for a Classic, Minimal and Stylish Wardrobe
True staples.
By Humaa Hussain
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Is There a Pair of Boots That Goes With Everything? According to Our Editors, There Are 6
Yes, really!
By Maxine Eggenberger
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4 Interesting Mini Trends Celebrities Wear When They Want to Be Told How Stylish They Look
Small updates, big impact.
By Natalie Munro
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Black Cardigans Will Always Be Chic, But These 5 Trending Colours Are Way More 2025
The fashion person's knit of choice.
By Natalie Munro
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I’m a Trend Forecaster and I’m Wondering: Is Quiet Luxury Over?
Fashion's new direction.
By Angela Baidoo
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I'm a Fashion Editor With Classic Taste—16 Chic Winter Buys That Have Caught My Eye
Sponsor Content Created With White Stuff
By Humaa Hussain
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The Who What Wear Festive 100: Every Item on Our Wish Lists This Season
The best of the best.
By Remy Farrell
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24 Timeless Designer Knits You'll Never Regret Investing In
From Ganni to Khaite.
By Maxine Eggenberger
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Stylish European Women Have Revived This “Dated” Jumper Trend Just In Time For Winter
And Alexa Chung loves it too.
By Natalie Munro
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I Went to France and Saw Everyone Wearing These 6 Basics on the Streets of Paris
The backbones of a French woman's wardrobe.
By Bobby Schuessler
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36 Iconic 1980s Fashion Moments We Never Want to Forget
Sade! Cher! SJP!
By Elinor Block
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Sorry, Trousers—This Anti-Trend, Throw-On Dress Is My Go-To Wardrobe Staple This Winter
Perfect for Twixmas.
By Krystal Frenche-Davies
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It's Official: These 8 Trainer Trends Are Replacing White Sambas in 2024
Fresh kicks.
By Remy Farrell
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J.Lo Just Wore the Brand-New Uggs That'll Go Viral and Sell Out By December 1—Guaranteed
Don't say I didn't warn you.
By Eliza Huber
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A Suede Tote Bag Is Top of My Wish List—Here Are the Best at Every Price Point
It's all in the detail.
By Florrie Alexander
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It's True—This Anti-Trend Boot Style Makes Every Single Winter Outfit Look Elegant
The height of sophistication.
By Maxine Eggenberger