Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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These 4 Designer Outlets Are Every Fashion Insider's Best-Kept Secret
We're sharing our favourite spots.
By Avalon Afriyie
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From Alexa Chung to Kate Middleton, Almost Every London It Girl Has This Jacket
Such a classic.
By Maxine Eggenberger
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I Live in Black Jumpers—Here Are 5 Chic Outfits That Keep the Interest Alive
I could go on and on…
By Natalie Munro
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10 Timeless and Elegant Outfit Formulas French Women Will Rely On This Year
Chic looks in 3, 2, 1.
By Maxine Eggenberger
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It's True: These Are the 7 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
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Nothing Beats a Designer Bag, But This High-Street Brand’s Styles Feel Just as Special
It's where I go for chic, timeless accessories.
By Florrie Alexander
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Sorry to My Dresses, But These Trendy Jeans Are All I Want to Wear This December
The coolest way to do sparkle.
By Natalie Munro
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If You Want to Look London-Townhouse Posh, This Is the Simple Knit to Wear
It whispers wealth.
By Florrie Alexander
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The Who What Wear Festive 100: Every Item on Our Wish Lists This Season
The best of the best.
By Remy Farrell
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Keira Knightley Just Wore 3 London-Girl Trends in a Row—I Adore Them All
A true Londoner.
By Natalie Munro
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Trust Me: I've Looked—These Are the Chicest Knee-High Boots on the High Street
From kitten to stiletto.
By Florrie Alexander
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We've Done the Research—These Are the Handbag Trends Everyone Will Be Carrying in 2025
It's in the bag.
By Remy Farrell
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My Winter Wardrobe Relies on Black—These 6 Colours Make It Look So Expensive
From basic to beautiful.
By Remy Farrell
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7 Prada Bags That Will Never, Ever Go Out of Style
The proof is in the nylon.
By Maxine Eggenberger
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30 H&M, Arket and & Other Stories Winter Buys That Are Actually Worth Your Money
The best bits.
By Remy Farrell
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And Now, the Classic Luxury Buys Our Editors Will Stand By Forever
Wise investments.
By Emily Dawes
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The "Dated" Trouser Trend French Women Wear When They're Bored of Jeans
Consider me influenced.
By Maxine Eggenberger
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The Rich-Looking Trainer Colour Fashion People With Chic Taste Are Wearing Now
I've spotted it across London and Paris.
By Natalie Munro
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Fashion People Are Swapping Bulky Coats for the Cosy Jacket Trend That’s All Over Zara and H&M
So simple, so chic.
By Natalie Munro
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6 Incredibly Chic Skirt-and-Tights Outfits That Make Winter Dressing Beyond Easy
Perfect pairings.
By Jess Kelham-Hohler
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Amal Clooney Is My Style Muse—These are the 6 Classic Items She Wears on Repeat
Lessons from a style icon.
By Melissa Epifano
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I Check Zara Every Day—19 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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Honestly? Our Editors Aren't Wearing These 4 Trainer Styles Anymore
And the four they are.
By Natalie Munro
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The Pretty Top Trend Stylish People in London Are Wearing With Jeans and Wide-Leg Trousers
It's party ready.
By Natalie Munro
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I'm a Dress Devotee, But These 6 Fresh Trouser Trends Are Set to Dominate 2025
And I'm dying to try them all.
By Jess Kelham-Hohler
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Celebs, Editors and Influencers All Love Jo Malone Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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Kendall Jenner Just Made Her Legging and UGGs Outfit Look Much Chicer Thanks to the Knit I Always See on Parisians
Balletcore for 2024.
By Natalie Munro
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The Ballet Is One of the Most Elegant Places You Can Go—6 Outfits That Match the Classy Vibe
Time to get fancy.
By Natalie Munro
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I Think This Chic Dress Trend Is the Best Thing to Wear in December
Predictable? Yes. But stylish? Absolutely.
By Zoe Anastasiou
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The Best High-Street Pieces We've Seen on Instagram This Week
Your ready-made wish list.
By Maxine Eggenberger