Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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We've Done the Research—These 5 Trending Prints Will Be Everywhere in 2025
It's all about the snake, the stripe, the seventies…
By Remy Farrell
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Dress Season Is Here! 20 Chic Styles You Can Wear Now and Well Into 2025
Don't say we don't spoil you!
By Maxine Eggenberger
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I Can't Get Over How Expensive These New H&M Knits, Coats and Shoes Look
I gasped!
By Emma Spedding
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7 Elegant Dress-and-Boot Outfits Stylish Women in London and Copenhagen Are Wearing Instead of Jeans This Winter
So many possibilities.
By Natalie Munro
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The Uncomplicated Top-and-Jeans Outfit You'll Find Chic Women Across Europe Wearing
So easy, so stylish.
By Maxine Eggenberger
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Suddenly the Chicest People I Know Are Elevating Their Outfits With This £8 Accessory
A wardrobe-altering buy.
By Natalie Munro
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9 Chic Christmas Day Outfits That Are Perfect for Every Dress Code
From sequin skirts to comfy combos.
By Emma Spedding
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24 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
By Megan Nash
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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I've Never Regretted Owning (or Wearing) These 4 Chic Jewellery Pieces
To treasure forever.
By Hannah Almassi
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I Searched High and Low for Chic, Expensive-Looking Jewellery—These 24 Under-£50 Finds Delivered
You're welcome.
By Bébhinn Campbell
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This Is the Most Expensive Item I Own—Here's Why I Think It's Worth It
No regrets.
By Humaa Hussain
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There's No Doubt About It, This Is Still The Bag Every Fashion Person Wants To Own
An investigation.
By Indya Brown
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Knee-High Boots Are the Only Style I'm Interested in—These 27 Pairs Are Perfect
Taking all my dresses from autumn to winter.
By Remy Farrell
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The Forgotten Shoe Trend That's Suddenly All Over Zara, Chanel and Reformation
It's a classic.
By Natalie Munro
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11 Easy Ways to Make Your Favourite Dress-and-Boots Outfits Look So Fresh
The perfect pairing.
By Jess Kelham-Hohler
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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7 Chic and Classic Trends I've Spotted French Women Wearing on the Streets of Paris
They know best.
By Bébhinn Campbell
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21 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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I Looked Through 18,000 Net-a-Porter Sale Buys—These 35 Picks Have My Attention
From The Row to Ganni.
By Natalie Munro
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Katie Holmes Is Just One of the Many Fashion Insiders Obsessing Over This Coat
Chic as standard.
By Natalie Munro
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15 Party Makeup Looks That Are Low-Key and Effortless
Nothing complicated.
By Eleanor Vousden
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I’m a Fashion Editor Who Loves Handbags—I Always Come Back to This One French Brand
Sponsor Content Created With Longchamp
It's a classic.
By Rebecca Rhys-Evans
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Attainable Luxury: 17 Designer Bags That Are More Affordable Than You'd Think
Your wardrobe and wallet will be pleased.
By Florrie Alexander
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I'm a Stylist—6 Easy Black-Dress and Boot Combos That Work Every Single Time
Lovers of monochrome, unite.
By Avalon Afriyie
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My Secret Skill Is Finding Expensive-Looking Bags on the High Street—These 17 Prove It
Starting at £28.
By Florrie Alexander
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The Glossy, Rich-Looking Winter Coat Style That's Rapidly Becoming More Popular Than Puffers
And it already comes with the celebrity stamp of approval.
By Natalie Munro
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They May Be Small, But These 6 Stylish Trends Will Still Be Big News in 2025
Easy outfit updates.
By Maxine Eggenberger
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Bored of LBDs? These 5 Chic Dress Trends Are Set to Dominate in 2025
The best in show.
By Remy Farrell
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I Just Gasped—These 35 Wedding Guest Dresses Are Next-Level Beautiful
Best dressed guest? It's in the bag.
By Maxine Eggenberger