Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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Every Fashion Person I Know Agrees: These 11 It Bags are Elegant, Cool and Certified Future Classics
They all have one thing in common...
By Emily Dawes
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I'm All About Looking Elegant This Year—11 Classy Outfits I've Bookmarked for My Next Night Out
Plan ahead of that reservation.
By Bébhinn Campbell
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Sure, White Trainers Are Timeless, But These Statement Styles Will Make All Your 2025 Outfits Look Much Cooler
And it comes Gen Z-approved.
By Natalie Munro
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14 Rachel Green Outfits We'd Happily Wear in 2025
Friends' resident fashion girl is still our style inspiration.
By Gina Marinelli
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If You're Not Into Slip Skirts, This Elegant Trending Style Is Definitely Worth Trying
It's just as polished.
By Brittany Davy
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I Already Know That Parisians and New Yorkers Will Be Wearing This Affordable Accessory Trend All Spring
A wardrobe-altering buy.
By Natalie Munro
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I Don’t Do Trends—Instead, I’m Investing in These 4 Timeless and Elegant Jewellery Pieces
Sponsor Content Created With Azora
By Humaa Hussain
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Of All the Jeans I've Tried On, I Always Come Back to COS's Best Styles
Fit and sizing guidance included.
By Florrie Alexander
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Red! Leather! Sheer! Here Are the 8 Chic Shirt Styles Set to Rule Spring 2025 Dressing
The styles on "top".
By Ava Gilchrist
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Elegant Dressers Know These Graceful Trousers Make Any Outfit Look Impossibly Chic
Clue: they're not jeans.
By Natalie Munro
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It's Already Spring at Zara—9 New-In Pieces That Will Be Impossible to Find In March
The chicest collection to date.
By Florrie Alexander
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This Crazy-Popular Designer Belt Is Back in Stock, Plus All Of the Other Versions I've Found
A modern classic.
By Florrie Alexander
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I Have The Row Taste But a H&M Budget—5 Stylish Yet Affordable Trends I'm Investing in This Spring
These look so expensive.
By Harriet Davey
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My In-Between-Season Wardrobe Is Getting a Little Boring—5 Legging-and-Boot Outfits I'm Hoping Will Change That
Plenty of inspo ahead.
By Humaa Hussain
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It's True: The Coolest People in East London Have Been Wearing This Skirt Trend On Repeat
They're onto something.
By Natalie Munro
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When Fashion People Get Bored of Jeans, This Is the Chic and Comfy Trouser Trend They Turn To
They've inspired me.
By Natalie Munro
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If Luxury Minimalism Is Your Love Language, This Under-the-Radar Brand Should Be Your Go-To
Fans of The Row, listen up.
By Remy Farrell
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We're Breaking Up With Boring Footwear—European Fashion Insiders Are Wearing These 7 Fresh Shoe Trends Instead
Step into 2025.
By Remy Farrell
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A Fashion Insider's Guide to Val d'Isère: Where to Stay, What to Eat and Everything to Pack
Get your skis.
By Rebecca Rhys-Evans
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I've Been a Fashion Expert for 18 Years—Here's What I Rate This Month
Recommendations you won't find anywhere else.
By Hannah Almassi
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Leighton Meester Just Wore a Gorgeous Sheer Gown on the Red Carpet With Adam Brody
See the pics.
By Erin Fitzpatrick
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The Most Dazzling Red Carpet Looks From the 2025 Critics Choice Awards
No notes.
By Nikki Chwatt
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These Smart Capsule-Wardrobe Essentials Will Always Work Hard for You
My no-nonsense edit.
By Maxine Eggenberger
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I Want to Look Sophisticated and Put-Together This February—5 Skirt Outfits I Know Will Nail the Brief
Just add tights!
By Avalon Afriyie
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This Elegant Watch Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
By Remy Farrell
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Lila Moss Just Wore the Ageless Jeans-and-Jacket Pairing That Kate Has Worn for Years
A foolproof formula.
By Natalie Munro
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Sienna Miller and French Women Are Obsessed With This Sézane Trench Coat—Now, It's Finally Back In Stock
At last!
By Natalie Munro
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If You're a Fan of The Row's Handbags, You'll Love This Lesser-Known But Just as Elegant Brand
It's an insider favourite.
By Maxine Eggenberger
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These Nostalgic Trainers Are Set to Make a Very Chic Comeback in 2025—7 Fresh Ways I Plan to Wear Them
Oldies but goodies.
By Joy Montgomery