Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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8 Celebrity-Backed Trends I’m Copying to Look Elegant and Cool This Year
Get ahead of the curve.
By Jess Kelham-Hohler
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Jeans Are the Foundation of My Capsule Wardrobe—13 Fresh Ways I'm Styling Them for Spring
Your guide to a denim update.
By Jess Kelham-Hohler
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My Friend Wants to Invest In a Timeless Yet Affordable Designer Bag This Year—8 Chic Styles I Sent Her
A classic in any wardrobe.
By Harriet Davey
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If Your Goal is "Minimalist Luxury", These 30 Buys from COS, MyTheresa and Massimo Dutti are the Answer
From high to low.
By Remy Farrell
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7 Low-Key Yet Elegant Outfits Minimalists Will Wear Nonstop in 2025
Simple and classic looks you can rely on.
By Bébhinn Campbell
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No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Forever pieces.
By Emily Dawes
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I’m Relying On This Flat Shoe to Make My Jeans and Leggings Look More Expensive This Spring
A new take on an old classic.
By Ava Gilchrist
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I'm a 4'11" Fashion Editor Who Wants to Look Chic and Classy—8 Anti-Trend Outfit Formulas I Rely On
Easy, everyday outfit inspo.
By Jazzria Harris
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I Spent Hours Searching for the Perfect Transitional Trench—Out of Thousands, These 24 Stood Out
It'll never let you down.
By Hannah Almassi
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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I’m Going for Casual Elegance—11 Low-Key Yet Classy Outfits I'm Copying This Spring
Totally effortless.
By Maxine Eggenberger
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This Anti-Boring Trouser Colour Is All Over London Right Now—I Know It’ll Dominate Spring, Too
Red alert.
By Humaa Hussain
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Spotted at NYFW: 7 Trends Seen Amongst Street Style Attendees This Season
Expect some really great outfit inspo.
By Sierra Mayhew
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I'm a Shopping Expert—29 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
By Avalon Afriyie
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Olivia Dean Just Wore the Pretty Skirt Trend Fashion Insiders Are Already Banking for Spring
I'm with them.
By Natalie Munro
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I'm a Stylist—My Wardrobe Wouldn't Function Without This Simple Piece
I don't know how I'd get dressed without it.
By Joy Montgomery
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The 9 Zara Buys Everyone Wants Right Now
This month's best-sellers.
By Emily Dawes
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My Goal This Spring Is to Look Graceful and Polished, so I'm Investing in This Once "Dated" Skirt Trend
It's back, and this time, it's a keeper.
By Melissa Epifano
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5 Chic French Women Told Me These Are the Only 2025 Trends They Actually Care About
I'm into all of them.
By Maxine Eggenberger
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Celebrities and Fashion People Always Turn to This French Brand for Chic, Anti-Trend Handbags
Modern classics.
By Florrie Alexander
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Small But Mighty: 29 Beautiful Independent Brands to Add to Your Roster
Truly unique.
By Avalon Afriyie
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I'm a Brit Living in Paris—These Are the Classic Flats French Women Are Wearing With All Their Spring Outfits
They'll never go out of style.
By Maxine Eggenberger
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7 Anti-Trend Outfits People in London, Paris and Stockholm Rely On All Year Round
Timeless looks for every occasion.
By Maxine Eggenberger
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I Asked My Fellow Editors and We All Agree: This One Simple H&M Item Always Makes Our Spring Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes
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Kendall Jenner's Found the Spring Jacket and Flat Shoes That Make Straight-Leg Jeans Look So Chic
A foolproof formula.
By Natalie Munro
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7 Stylish Jeans Dedicated Fashion People Will Be Wearing This Spring
Inspiration incoming.
By Natalie Munro
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I Spent Hours Trying On Loafers—These 3 High-Street Styles Are the Best I Found
Sophisticated and affordable.
By Florrie Alexander
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5 Sophisticated Spring Outfit Trends That Designers Are Championing Over Florals in 2025
Sunny season, sorted.
By Remy Farrell
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes