Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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15 Low-Key Luxury Bags That Are Timeless, Anti-Trend and Still Peak Cool
If you know, you know.
By Kristen Nichols
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I Always Shop for Designer-Looking Buys at Arket—These 23 Just Went on Sale
No need to thank me.
By Poppy Nash
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It's True—Everyone Is Wearing This Shoe Style With Leggings Again
And we can't get enough.
By Allyson Payer
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The December Sales Are Actually Amazing—36 Smart Buys I Would Recommend
No risk of regrets here.
By Emily Dawes
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They're Here: The Most Iconic Fashion Moments From the Past 25 Years
How many can you remember?
By Victoria Moss
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Calling All Brides-to-Be: These Are the 23 Best Engagement Party Dresses
There's one for every type of bride.
By Bébhinn Campbell
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3 Incredibly Chic Ways to Wear Uggs and Leggings This Winter, According to an Editor
Your feet will thank you.
By Alise Kirkpatrick
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I've Looked Everywhere—These 17 Elevated But Cosy Jumpers Are Just Perfect
Cold-snap, we're ready.
By Emily Dawes
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Cashmere Is a Staple in My Capsule Wardrobe—This is Where I Shop It on the High Street
Frugal but fancy.
By Maxine Eggenberger
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19 Timeless Items That You'll Never Regret Owning in Your 30s
Thirty, flirty and thriving.
By Remy Farrell
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New Year's Eve Makeup Is My Forte—13 Looks on My Mood Board This Year
Ring in 2025 in style.
By Katie Berohn
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Suddenly, Everyone Is Wearing This Comfy Boot Trend–Here's How It Replaced Flats
My go-tos all year round.
By Jess Kelham-Hohler
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I Hate NYE but Love Dressing Up—Here Are 12 Failsafe Outfits For Every Event
Whether you're staying in or going all out.
By Remy Farrell
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I've Been a Stylist for Over 10 Years—These 7 Colours Always Look Chic With Red
Trust me.
By Harriet Davey
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I've Already Decided—2025 Will Be the Year I Swap My Flat Boots for This Chic Alternative
Polished and comfy.
By Maisie Bovingdon
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I'm Convinced That Wearing This Jumper Will Make You Look Richer
A keep-forever piece.
By Lucia Debieux
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Sorry to My Trousers—These Easy, Throw-On Winter Dresses Have My Full Attention Right Now
Ticking off the chic and cosy boxes.
By Jess Kelham-Hohler
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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Is Zara Doing a Boxing Day Sale? Here's What We Know So Far (and What We'll Be Buying)
Run, don't walk.
By Maxine Eggenberger
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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16 Classic Items You'll Find in a Minimalist's 2025 Capsule Wardrobe
Less is always more.
By Maxine Eggenberger
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I'm a Dress Snob—These Are the 9 New Styles I Rate This Month
It's my specialist subject.
By Hannah Almassi
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Black Boots Never Go Out of Style—30 Pairs You'll Want to Wear Forever
From ankle to knee-high.
By Maxine Eggenberger
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Move Over, Black Tights—Everyone Is Opting for This Richer-Looking Colour Instead
We love a luxe-looking trend for under £20.
By Natalie Cantell
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Loves of My Life: Bella Maclean and Catriona Chandler
From Rivals to BFFs.
By Remy Farrell
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J Lo, Charli XCX and Fashion People Are Now Wearing Their UGGs with Anti-Skinny Jeans
A classic combo, rebooted.
By Hannah Almassi
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It's Already 2025 at Zara—These Are the 7 Trends I Think It Has Mastered
Enter the new.
By Hannah Almassi
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Luxury Purchases Need to Be Worth It—18 New-Season Prada Items That Are Truly Special
Sponsor Content Created With Prada
By Humaa Hussain
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I've Been a Stylist for Over 12 Years—5 Skirts Trends I'd Highly Recommend If You're 5'3" or Under
Trust me.
By Harriet Davey
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I've Already Decided—2025 Will Be the Year I Swap My Heels for These Comfortable Trainers
Trendy and 10k steps–friendly.
By Yusra Siddiqui