Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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5 Winter Basics to Own If You Refuse to Follow Trends
Our forever favourites.
By Drew Elovitz
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
By Florrie Alexander
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From Affordable Finds to Investment Buys, These Are the Best Snow Boots for Every Budget
Toasty feet guaranteed.
By Bébhinn Campbell
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So You Bought a Suede Bag—Here Are the Affordable Ways to Keep it Looking Brand New
Restore your prized possession to its former glory.
By Aleksija Vujicic
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I'm a Brit Living in Paris—10 Timeless Items I Know Stylish Women in France Will Rely On in 2025
Your ultimate guide.
By Avalon Afriyie
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Trench Coats Are Seriously Versatile—9 Sophisticated Outfits That Prove It
So many ways to wear.
By Florrie Alexander
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I'm a Denim Expert—These 7 Jeans Brands Are Genuinely Worth Investing In
Trust me on this one.
By Emily Dawes
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Pamela Anderson's Perfect 6-Piece Capsule Wardrobe Ensures She Looks Elegant at All Times
So many gems.
By Natalie Munro
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5 Chic French Women Told Me These Are the Only 2025 Trends They Actually Care About
I'm into all nine of them.
By Maxine Eggenberger
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2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key Trends
From the runway to the high street.
By Remy Farrell
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I Haven't Shopped at ASOS In Years but Their Latest Drop Made Me Look Twice
They're just so elegant.
By Florrie Alexander
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7 Chic Updates That Stylish Londoners Are Making to Their Everyday Outfits in 2025
New year, new looks.
By Remy Farrell
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I'm A Fashion Editor—5 Expensive-Looking Outfits I Can't Stop Thinking About
Inspo incoming.
By Bébhinn Campbell
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48 Cool French Fashion Brands to Have on Your Radar for 2025 and Beyond
Très chic.
By Hannah Almassi
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I'm a Brit Living in Paris—5 Jeans Outfits French Women Wear Every Winter
Looks to rely on.
By Avalon Afriyie
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This Sophisticated Yet Affordable Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
By Remy Farrell
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Soft Tailoring, Suede Bags and Elegant Coats—What Luxury Looks Like in 2025
The smartest investments.
By Emily Dawes
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5 Sophisticated Blouse Colour Trends I Predict Everyone Will Wear With Jeans and Skirts This Year
Say hello to your new going-out tops.
By Natalie Munro
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StockX Just Told Me This Is the Cool Trainer Brand Everyone Will Be Into This Year
I can see why.
By Natalie Munro
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7 Chic Outfit Formulas Stylish People in London, Paris and New York Rely On When It's Really, Really Cold
Practicality meets wow factor.
By Jess Kelham-Hohler
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From London to Oslo, Fashion People Are Replacing Jeans With This Cosy Yet Elegant Dress Trend
Maxi hems, minimum effort.
By Florrie Alexander
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I'm Bored of My Leggings—9 Alternatives I'm Wearing Instead to Feel Polished But Still Comfy
They're just as comfortable.
By Maxine Eggenberger
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This Accessory Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
By Remy Farrell
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The Cost-Free Thing Celebs and Fashion People Do to Their Winter Outfits to Look Extremely Stylish
So simple, so chic.
By Natalie Munro
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I've Tried On My Fair Share of Leopard-Print Coats—This Is the Style My Editor and I Are Obsessed With
The one to know.
By Natalie Munro
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If You Love the '90s and French Style, These 8 Outfits Will Speak to You
The best of both worlds.
By Allyson Payer
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Black Leggings Will Never Date, But These 7 Elevated Colours Are Just As Chic
Freshen up your palette.
By Brittany Davy
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I'm a Stylist and Fashion Expert—Here's How I'm Curating a Timeless, Elevated Wardrobe for 2025
Let's get into it.
By Ebony Francis
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10 Trainer Trends That Genuinely Feel Fresh for 2025
After years of white Sambas, enter the new guard.
By Maxine Eggenberger
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Scandi Women Always Look Chic in Winter Thanks to These 9 Easy Outfits
They know how to dress for the cold.
By Remy Farrell