Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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12 Understated Luxury Buys You'll Treasure for Years to Come
Invest now, wear forever.
By Maxine Eggenberger
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I Thought This Colour Was "Old Fashioned" But Fashion People Are Proving It's Already Trending for Spring
I've been converted.
By Natalie Munro
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I’m Bored of My Black Knitwear—These 7 Expensive-Looking Colours Are Much Trendier
Add some interest.
By Brittany Davy
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I Have Designer-Level Taste in Bags, But This More Affordable It Style Has Impressed Me
Spotted in London, Paris and Stockholm.
By Florrie Alexander
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Daisy Edgar-Jones and Sydney Sweeney Wore the Anti-Heels Shoe and Trouser Combo That's Trending in London and NYC
So simple, so perfect.
By Natalie Munro
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So Long, High Heels—This Year I'm Wearing These Boots With Every Outfit
Polished and comfy.
By Maisie Bovingdon
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It's Official: These 7 "Outdated" Trends Are Officially Making a Chic Comeback in 2025
And I'm sold on all of them.
By Jess Kelham-Hohler
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These 9 Classic Pieces Will Form the Foundation of My 2025 Capsule Wardrobe
Everlasting investments.
By Maxine Eggenberger
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Honestly, If I Didn’t Know Any Better, I’d Say These £39 Marks and Spencer Jeans Were Designer
Four of our editors now own them.
By Natalie Munro
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24 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer
Yes, really.
By Megan Nash
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The Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
They're always welcome on my wish list.
By Maxine Eggenberger
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I’m Going for Casual Elegance—11 Low-Key Yet Classy Outfits I'm Copying This Season
Totally effortless.
By Maxine Eggenberger
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Not All Shoes Work With Tights, But These 6 Combos Are Classy, Chic and Keep You Warm
Fashion people's favourite pairings.
By Bébhinn Campbell
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Move Over, Jeans—I'll Be Wearing These 6 Stylish Skirt Trends Instead in 2025
I'm in my skirt era.
By Jess Kelham-Hohler
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This Controversial Trainer Trend Is Going to Happen, Whether I Like It or Not
There's nothing I can do.
By Natalie Munro
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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5 Ways I'm Wearing This Classic Jacket Style Now and Well Into Spring
The styling possibilities are endless.
By Anu Odugbesan
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The "Cheap" Shoe Trend Everyone's Suddenly Wearing With Jeans
I'm pouncing on a pair.
By Natalie Munro
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This Classic Leather Tote Might Be the Most Useful Item You'll Ever Buy
I always recommend it.
By Emily Dawes
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The Arket Jumper Every Fashion Person Owns Has Just Come Back In Stock
Dreams do come true.
By Natalie Munro
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Katie Holmes Just Wore the Chic Trouser Colour Trend I Spotted All Over Milan’s Streets This Weekend
Clue: They're not black or brown.
By Natalie Munro
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6 Pretty Colour Trends That Are Overthrowing Brown and Burgundy in 2025
Here come the hues.
By Maxine Eggenberger
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This Dated Denim Trend Is on Its Way Back—Here's How French Women Are Already Wearing It
Five outfits we're copying.
By Michelle Scanga
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I Swore Off Trainers Until I Discovered That These 3 Styles Go With Everything I Own
Forever favourites.
By Bébhinn Campbell
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Remy Farrell
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Zara’s Never Looked Chicer—12 Pieces That’ll Be Impossible to Find Come February
I'm not pausing on these.
By Maxine Eggenberger
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Instead of Black, Stylish People Know Loafers in This Colour Look Even Chicer With Jeans
A fool-proof combination.
By Natalie Munro
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I'm Calling It—This is the Specific Skirt Trend Fashion People Will Be Wearing Until April
For good reason.
By Natalie Munro
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Prediction: Stylish French Women Will Rotate These 5 Classic Outfit Formulas Throughout 2025
Take it from me.
By Avalon Afriyie