Fashion Editor H&M Buys: The Best Pieces Under £30

last updated 24 September 2019

Admittedly, I used to overlook H&M, but now it's up there as one of my favourite affordable brands. I find that its clothes and accessories don't tend to date as quickly as other high-street brands and that the quality surpasses its affordable price tags. In fact, seldom a day goes by where I'm not wearing a piece from H&M—and it seems this will continue well into winter, too.

Earlier this week, upon conducting my daily new-in section check of H&M's website, I couldn't help but notice that all of the pieces I was adding to my wish list were not just seasonally appropriate, but each item was also £30 or under. And now that I've safely snapped them up for myself, I've decided to share these style steals with you, too.

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From a chic cotton boilersuit that looks significantly more expensive than it actually is to the perfect trousers for dashing around the city in, keep scrolling to see my edit of the best fashion editor–approved H&M buys.

H&M

Knitted Turtleneck Jumper

Just think how luxe this will look with white denim and black courts.

H&M

Wide Trousers

Wear with your favourite pair of black ankle boots.

H&M

Snake-Print Shoes

Snake print is big news on the footwear scene this season.

H&M

Fine-Knit Trousers

Super cosy and just in time for the weather to turn cooler.

H&M

Shimmering Satin Top

Ideal for pairing with black trousers.

H&M

Patterned Pussy Bow Blouse

The perfect office attire.

H&M

Short Bead Necklace

Carry this summer's biggest jewellery trend through to autumn.

H&M

Sunglasses

Who needs designer sunglasses when the high street creates styles as beautiful as this.

H&M

Neon Vest Top

An easy way to add a pop of neon to your wardrobe.

H&M

Paperbag Jeans

These paper-bag waist jeans will help break you out of a denim rut.

H&M

Flounced Blouse

Wear with leather trousers for after-dark chic.

H&M

Corduroy Skirt

I'm tempted to snap up the matching blazer. Knee-high boots will look great with it too.

H&M

Cotton Boilersuit

Easily one of the smartest investments you can make right now.

H&M

2-Pack Hair Clips

Fun but cool hair accessories.

H&M

Frill-Trimmed Knitted Jumper

When it's too cold to wear a frilly blouse.

H&M

Belted Trousers

I know I'll be living in these for the next six months.

H&M

Short Denim Dress

Try layering a roll-neck underneath this dress when the chill really sets in.

H&M

Denim Utility Jacket

The ideal transitional cover-up.

H&M

Trainers

So much trainer for so little £££.

H&M

Hoop Earrings

Nothing completes an outfit quite like a pair of gold hoops.

H&M

Utility Trousers

Wear with a piece of shocking bright pink for an unexpected colour play.

H&M

Ribbed Top

Yellow is this season's must-have hue, and this top makes for an ideal first purchase.

H&M

Wide Blouse

This billowing blouse will also double as a gorgeous beach cover-up.

H&M

Wide-Leg Jeans

Wide-leg jeans look excellent with a broderie blouse and leather loafers.

This post was published at an earlier time and has since been updated.

Ensure you stay ahead of the sartorial curve by making our autumn/winter 2019 trend report your essential reading for the week.

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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.