Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Our Editors All Have Very Different NYE Plans—This Is What They'll Be Wearing
From sequins to slippers.
By Remy Farrell
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29 Easy Yet Stylish Outfits Fashion People Rely On All Year Round
Et voilà.
By Hannah Almassi
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Luxury Purchases Need to Be Worth It—21 New-Season Items That Are Truly Special
Let's get into it.
By Emily Dawes
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Sorry, Skinny Jeans—These Are the Wide-Leg Trouser Outfits I’m in a Committed Relationship With
And it's serious.
By Anna LaPlaca
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I’m Convinced These 17 Expensive-Looking Zara Items Will Sell Out Before 2025
Wardrobe staples incoming...
By Brittany Davy
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The December Sales Are Actually Amazing—45 Smart Buys I Would Recommend
No risk of regrets here.
By Emily Dawes
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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Soft Tailoring, Burgundy Bags and Elegant Coats—What Luxury Looks In 2025
The smartest investments.
By Emily Dawes
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24 Timeless Designer Knits You'll Never Regret Investing In
From Ganni to Khaite.
By Maxine Eggenberger
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I've Fallen for These Elevated Basics From H&M, COS and Mango
Buys to bookmark.
By Bébhinn Campbell
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I Tried On Over 100 Pieces This Year—These 11 Joined My Capsule Wardrobe
My 2024 try-on wrapped.
By Florrie Alexander
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Sorry, Black Tights—The Most Stylish People I Know Are Opting for This Richer-Looking Colour Instead
An instant outfit-enhancer.
By Natalie Munro
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I'm Already Planning My 2025 Outfits—6 Fresh Formulas I Know I'll Be Rotating
Featuring classics and new trends.
By Bébhinn Campbell
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Remy Farrell
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30 Toteme, Khaite and The Row Winter Staples That Are Actually Worth the Money
Genuinely timeless.
By Emily Dawes
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21 Chic New Buys from COS, Massimo Dutti and Reformation That Pass for Designer
The luxe list.
By Remy Farrell
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What to Wear in January When You're Completely Bored of Your Wardrobe
Time for a refresh.
By Jess Kelham-Hohler
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I've Created the Perfect 2025 Capsule From M&S With These 20 Expensive-Looking Pieces
Sponsor Content Created With M&S
By Humaa Hussain
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The Unexpected Trainer Colour Trend New Yorkers and Parisians are Wearing Right Now
I'll follow their lead.
By Natalie Munro
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I Studied Stylish Londoners to Work Out Which Trends Will Dominate in 2025—These 5 Stood Out
They know their stuff.
By Harriet Davey
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It’s Official: These Are the Best Trousers According to Style Experts
Goodbye, trouser struggles.
By Harriet Davey
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I'm a Fashion Editor—6 Comfy Yet Classic Outfits I Always Come Back to
Top-tier comfort.
By Avalon Afriyie
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From the Biebers to Taylor and Travis—These Were 2024's Best-Dressed Celebrity Couples
Serious relationship goals.
By Emily Dawes
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I'm Convinced That These Are the 10 Most Timeless Investment Buys
Forever pieces.
By Kristen Nichols
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11 Anti-Trend Outfits Fashion People Will Wear Again and Again in 2025 and Beyond
So much goodness!
By Bébhinn Campbell
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This Anti-Trend, Throw-On Dress Will Unlock So Many Chic Winter Outfits
Irresistibly cosy.
By Jess Kelham-Hohler
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9 Low-Key Outfits I'm Relying on This Winter
The epitome of casual cool.
By Maxine Eggenberger
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8 Outfits That Will Make It Look Like You Have a Whole New 2025 Wardrobe Without Spending a Penny
I'm not kidding.
By Maxine Eggenberger
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From Arket to The Row and back.
By Maxine Eggenberger
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It's True—This Anti-Trend Boot Style Makes Every Single Winter Outfit Look Elegant
The height of sophistication.
By Maxine Eggenberger