If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
It can't just be me—I had to do a double take when I saw these H&M finds because they're just so good. Perusing the site's new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these pieces fall under the £150 mark, I wouldn't blame you for assuming otherwise.
Liv wears H&M boots.
As a fashion editor, I have a keen eye for spotting expensive-looking details, and since I'm always looking at designer clothing, I can easily spot those luxe details elsewhere. The H&M pieces you're about to see below immediately reminded me of something I would see at a luxury retailer, whether it's a suede-like trench coat, wide trousers or a designer-passing handbag. There were so many chic pieces on my last visit to the website, in fact, that I ended up ordering a number of these winter staples myself.
Read on to see H&M's most expensive-looking buys in one neat edit for you below. You can thank me later!
SHOP THE MOST EXPENSIVE-LOOKING H&M ITEMS:
I'm still looking for the perfect wax jacket and I have a feeling this is it...
Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
-
I Spent Hours Trying On Loafers—These 3 High-Street Styles Are the Best I Found
Sophisticated and affordable.
By Florrie Alexander
-
2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key Trends
From the runway to the high street.
By Remy Farrell
-
Chic, Timeless and Pure Luxury—These 14 Cashmere Coats Are the Ultimate Fashion Investment
And you'll be so cosy.
By Ava Gilchrist
-
H&M's Expensive-Looking Cardigan Is Destined to Sell Out Again—4 Ways I'm Styling It This Winter
Outfit inspo ahead.
By Florrie Alexander
-
The Stats Don't Lie—These Are the Bestselling Fashion Buys of 2024
And they're coming with me into 2025.
By Florrie Alexander
-
I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2025
It's time to focus.
By Hannah Almassi
-
I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket
Destined to sell out.
By Florrie Alexander
-
5 Graceful and Expensive-Looking Colour Trends H&M is Backing This Winter
The season's hottest hues.
By Bébhinn Campbell