17 Expensive-Looking H&M New-In Pieces Under £70

last updated 2 November 2023

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All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day across high-street and luxury fashion. And after all these years, the affordable hero still manages to pull it out of the bag with some of my favourite wardrobe pieces each season. The H&M design team just seems to know exactly what I want to wear, which right now is elevated capsule pieces that make me look like I have a much bigger budget than I actually do. And the latest new-in drop serves exactly that purpose.

It’s full of simple, minimalist wardrobe basics with a stylish twist. Think chic knitwear, ribbed tops with modern sweetheart necklines and expensive-looking tailoring with just the right amount of designer slouch, all in a palette of creams, navy, greys and neutrals. Not to mention, so many of the best pieces come in under £70.

Of course, if you’re looking for wardrobe staples like these with more longevity and premium fabrics and you’re in a position to invest more, it’s always worth doing so. But as we'll soon be heading into autumn, if you’re looking for some affordable pieces to easily transition your existing wardrobe, I really recommend scrolling down to see this affordable edit. My one piece of advice? Don’t hang around on the pieces you fall for. We all know how fast a cult H&M piece can sell out.

Shop Expensive-Looking H&M Basics:

H&M

Pima Cotton Polo-Neck Top

A great layering piece.

H&M

Warm-Lined Chelsea Boots

These classic Chelsea boots have a soft, cosy lining to ensure maximum warmth.

H&M

Cashmere-Blend Jumper

This gorgeous cashmere-blend jumper will work as the foundation to so many chic winter outfits.

H&M

Fitted Blazer

A tux-style blazer will work hard for you this season.

H&M

Crossbody Bag

Timeless!

H&M

Double-Breasted Coat

Would you look at that colour...

H&M

Gathered Turtleneck Dress

I think this dress is such a steal. Wear with trainers and a cardi or dress it up with knee-high boots.

H&M

Wide Trousers

Yes to this entire look!

H&M

Cable-Knit Turtleneck Jumper

Now that the weather has turned, a cosy knit like this seems like a very good idea.

H&M

Leather Loafers

Loafers make any casual look feel more put together.

H&M

Satin Skirt

So verstaile.

H&M

Wide Velvet Trousers

I love a velvet trouser at this time of the year.

H&M

Tuxedo Shirt

You'll always find use for a chic white shirt.

H&M

Leather Belt

A great belt instantly elevates a simple jeans-and-jumper 'fit.

H&M

Double-Breasted Twill Coat

There's something so polished about a double-breasted maxi coat.

H&M

Straight Low Jeans

The perfect navy blue wash.

H&M

Coated Jacket

If you told me this was three times its price tag, I'd believe you.

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

This story was originally published at an earlier date and has since been updated.

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Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.