Kendall Jenner Just Proved the Scarf-Coat Trend Is Still Very Much a Thing

If there's one thing I can guarantee about winter, it's that you will see a lot of scarf-style coats. From chic camel styles to darker shades with contrast stitching, it’s clear that they’re having a moment. This is in large part due to the ever-growing popularity of the Toteme icon, which continues to sell out as soon as it is restocked but also because this style jacket hits the fashion trifecta. It’s stylish, versatile and keeps you warm. What’s not to love?
Whilst we've fallen for the cosy wool and cashmere iterations, Kendall Jenner has recently got us considering an investment in a rather large leather good, styling the trending scarf jacket in a luxe leather fabric whilst out on a walk in L.A.
Whilst the slouchy, oversized nature of the scarf coat can come across as outfit-dominating, Jenner balancing her heavy jacket with white wide leg trousers and a sharp pointed-toe kitten heel, creating a casual and chic silhouette that I'm desperate to copy at home.
Who What Wear contributor Monikh Dale managed to be one of the lucky few to get the contrast-stitch Totême iteration. Swoon.
We’re not the only ones to note the power of this rising winter trend, with every brand from Whistles to Balenciaga launching their own iterations of the style in their own aesthetics. From cropped jackets with sweeping scarves, to extra long coats with subtle scarf attachments, so many brands have stepped up to offer their perfect take on the trending silhouette.
Savina Chow looks incredibly chic in this longer scarf coat style.
To shop the winter trend that's already garnered Jenner's stamp of approval, read on to discover the best scarf coats available to buy now.
SHOP OUR FAVOURITE SCARF COATS AND JACKETS HERE:
These Reformation styles have already sold out and been restocked once, don't miss out again!
We've been waiting for a perfect high street alternative to Toteme's incredible (but rather expensive) scarf jacket—COS has just answered our prayers.
This sell-out White Company coat is back in stock (but probably not for long)
You can always count on Isabel Marant designs to be classic with a cosy edge.
I love, love, love the full-black version of that Tôteme style. An early Christmas present to myself, maybe?
This shorter jacket version is so chic.
I can't decide if I love the cream or navy version best!
This chocolate brown is a new shade for autumn 2023, and I LOVE.
It's giving Rupert Bear vibes (in a fashion way, of course). I'll be wearing this with dark-wash denim and a relaxed knit.
Next Up: I'm a Fashion Expert—5 Ways I'm Wearing One of This Year's Biggest Coat Trends
Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
-
I've Noticed That Fashion People In Paris Can't Stop Wearing This Chic Trench Coat
The very definition of an elevated basic.
By Brittany Davy
-
I've Done the Research—These Are the 9 It Bags Celebrities Are Backing for Spring 2025 and Beyond
From Bottega to Dior.
By Brittany Davy
-
Kate, Gigi and Rosie Just Wore the Trending Jacket Style That Works With Skirts, Trousers and Even Shorts
I'm officially inspired.
By Natalie Munro
-
We Try Before You Buy: The Spring Jackets You Need to See Now
We did the hard work so you don't have to.
By Remy Farrell
-
It’s True: These Are the Chic Jacket Colour Trends People Are Wearing in 2025
We're going bright.
By Humaa Hussain
-
If You Want to Guarantee Chicness, I Suggest You Consider This Elevated Jacket Trend
You'll see it everywhere this spring.
By Natalie Munro
-
This Classic Jacket Style Always Looks Classy and Expensive—5 Ways I'm Styling It This Spring
From field to runway.
By Humaa Hussain
-
The Most Stylish People I Know Own One of These Jackets—7 Styles That Feel Fresh for Spring
A transitional hero.
By Brittany Davy